Breakfast Cereals - Greece | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$274.60m in 2024. The market is expected to grow annually by 3.08% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$26.66 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 27.62m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.5kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market in Greece's Bread & Cereal Products Market has seen minimal growth due to factors such as saturated market, changing consumer preferences, and competition from other breakfast options. Despite this, increasing health consciousness among consumers and convenience of online purchasing are driving the market's slow growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for breakfast cereals made with natural and organic ingredients. This trend is driven by a cultural preference for traditional and wholesome foods, as well as a desire for healthier options in response to rising obesity rates. Additionally, there is a noticeable shift towards convenience and on-the-go breakfast options, as busy lifestyles and changing household structures have led to increased demand for portable and single-serving cereal products.

Trends in the market: In Greece, the Breakfast Cereals market is seeing a shift towards healthier options, with more consumers opting for products with natural and organic ingredients. This trend is driven by a growing focus on healthy eating and a desire for convenient and nutritious breakfast options. Additionally, there is a rise in demand for gluten-free and vegan cereal options. These trends are expected to continue, presenting opportunities for industry players to cater to evolving consumer preferences and expand their product portfolios. However, there may also be challenges in terms of sourcing and pricing of these ingredients.

Local special circumstances: In Greece, the Breakfast Cereals market is heavily influenced by the country's rich history and cultural traditions. The Mediterranean diet, which emphasizes whole grains and cereals, has led to a high demand for breakfast cereals in the country. Additionally, Greece's economic crisis has resulted in a shift towards more affordable and convenient food options, making breakfast cereals a popular choice for busy individuals. Furthermore, the country's strict regulations on food labeling and ingredients have led to a focus on healthier and natural breakfast cereal options, driving market growth.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Greece is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. The country's recent economic crisis has had a significant impact on consumer purchasing power, leading to a decrease in demand for premium breakfast cereals. Additionally, the current economic climate has resulted in strict government regulations and fiscal policies, making it challenging for companies to enter the market or expand their operations. Furthermore, fluctuations in global commodity prices, particularly for key ingredients like wheat and oats, have also affected the profitability of the Breakfast Cereals Market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.