Breakfast Cereals - Ethiopia | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$286.80m in 2024. The market is expected to grow annually by 18.98% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$2.21 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 73.45m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 10.2% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.4kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals market in Ethiopia is experiencing considerable growth, fueled by factors such as increasing consumer demand for convenient and healthy breakfast options, and the growing awareness about the importance of breakfast in maintaining a healthy lifestyle. The market's growth rate is being impacted by the rising disposable incomes and changing dietary habits of the population.

Customer preferences: As urbanization and modernization continue to shape the Ethiopian lifestyle, more consumers are turning to convenient and healthy breakfast options, leading to a rise in demand for packaged breakfast cereals. This trend is fueled by the growing importance placed on breakfast as a key meal of the day and the need for quick and easy solutions amid busy schedules. Additionally, the influence of Western eating habits and a desire for variety in breakfast choices are also contributing to the growth of the breakfast cereals market in Ethiopia.

Trends in the market: In Ethiopia, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a growing demand for healthier and more convenient breakfast options. This trend is driven by the increasing health consciousness among consumers and the fast-paced lifestyle in urban areas. As a result, there has been a rise in the production and consumption of fortified and ready-to-eat cereals. This presents opportunities for industry stakeholders to diversify their product offerings and cater to the changing needs of consumers. Moreover, with the government's focus on promoting a healthy diet and reducing malnutrition, the Breakfast Cereals Market is expected to continue its upward trajectory in the coming years.

Local special circumstances: In Ethiopia, the Breakfast Cereals market is heavily influenced by the country's agricultural industry. The majority of the population relies on farming for their livelihood, leading to a strong demand for locally sourced ingredients in breakfast cereals. Additionally, cultural preferences for hot breakfast options have resulted in the popularity of porridge-based cereals. The market is also regulated by the Ethiopian Food and Drug Authority, which ensures the safety and quality of breakfast cereals sold in the country. These unique factors contribute to the dynamics of the Breakfast Cereals market in Ethiopia.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Ethiopia is influenced by macroeconomic factors such as economic stability, government policies, and consumer spending. The country's strong economic growth and increasing disposable income have led to an increase in consumer demand for convenient and healthy breakfast options, driving the growth of the breakfast cereals market. Moreover, the government's focus on improving the agricultural sector and promoting local production of cereals has positively impacted the market. Additionally, with a growing population and changing dietary patterns, there is a rising demand for affordable and nutritious breakfast options, further boosting the growth of the breakfast cereals market in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.