Breakfast Cereals - Cameroon

Cameroon

Highlights

Revenue in the Breakfast Cereals market amounts to US$36.55m in 2024. The market is expected to grow annually by 6.45% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.24 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 12.15m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Cameroon has seen limited growth due to factors like low consumer awareness, lack of availability in rural areas, and competition from traditional breakfast options. However, with increasing urbanization and rising health consciousness, the market is expected to experience moderate growth in the coming years.

Customer preferences: Consumers in Cameroon are increasingly opting for healthier and convenient breakfast options, leading to a rise in demand for breakfast cereals made with whole grains and natural ingredients. This trend is driven by a growing health-conscious population and a shift towards more Westernized eating habits. Additionally, with the increasing urbanization and busy lifestyles, consumers are also seeking on-the-go breakfast options, making breakfast cereals a popular choice.

Trends in the market: In Cameroon, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a focus on natural and organic ingredients. This trend is being driven by increasing consumer awareness of the importance of a balanced diet and the health benefits of whole grains. Additionally, there is a growing demand for convenient and on-the-go breakfast options, leading to the emergence of single-serve and portable cereal products. These trends are significant as they reflect a changing consumer landscape and present opportunities for industry stakeholders to innovate and cater to evolving consumer preferences. However, it also poses challenges for traditional cereal brands, as they may need to adapt their product offerings to stay competitive in the market.

Local special circumstances: In Cameroon, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural landscape. Traditional breakfast options such as porridge and cassava-based dishes still dominate the market, making it challenging for international breakfast cereal brands to penetrate. Additionally, the country's strict regulatory environment, including high import tariffs and food safety standards, poses significant barriers for foreign players. These factors contribute to a highly localized market, with domestic brands holding a significant market share.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Cameroon is impacted by various macroeconomic factors. The country's economic health, influenced by factors such as GDP growth, inflation rates, and fiscal policies, plays a significant role in shaping the market. Additionally, global economic trends and policies, such as trade agreements and tariffs, also impact the market's performance. Furthermore, consumer purchasing power and disposable income, affected by factors such as employment rates and currency exchange rates, influence the demand for breakfast cereals in Cameroon. These macroeconomic factors, along with the country's demographic trends, such as population growth and urbanization, shape the opportunities and challenges faced by the Breakfast Cereals Market in Cameroon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.