Bread - Philippines

Philippines

Highlights

Revenue in the Bread market amounts to US$4.91bn in 2024. The market is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$41.24 are generated in 2024.
In the Bread market, volume is expected to amount to 1.94bn kg by 2029. The Bread market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Bread market is expected to amount to 15.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread Market in the Philippines has seen minimal growth due to factors such as low consumer awareness, limited availability of online services, and slow adoption of digital technologies. Despite these challenges, the market has shown steady growth, driven by the rising demand for convenient and affordable bread products.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for bread products made with natural and organic ingredients. This trend is driven by the increasing awareness of the benefits of a healthy diet and the desire for clean and sustainable food choices. Furthermore, there has been a rise in demand for gluten-free and low-carb bread options, catering to the dietary restrictions and preferences of a diverse consumer base.

Trends in the market: In the Philippines, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier options. As health consciousness increases, consumers are seeking out breads made with whole grains and natural ingredients. In addition, there is a growing trend of plant-based and gluten-free breads, catering to the needs of specific dietary restrictions. This shift towards healthier options is expected to continue, presenting opportunities for industry players to innovate and meet the evolving demands of consumers.

Local special circumstances: In the Philippines, the Bread Market of the Bread & Cereal Products Market is heavily influenced by the country's diverse cultural heritage. The local taste preferences and traditional bread recipes, such as pandesal and pan de coco, have a strong presence in the market. Additionally, the country's tropical climate plays a role in the demand for certain types of bread, such as more savory options that are better suited for hot and humid weather. The market is also impacted by the government's regulations on food safety and labeling, which can affect consumer trust and purchasing decisions. Furthermore, the presence of large international bakery chains and the popularity of artisanal bakeries cater to different segments of the market, creating a competitive landscape.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in the Philippines is affected by various macroeconomic factors. The country's strong economic growth, stable political environment, and rising disposable incomes have contributed to the increasing demand for bread and cereal products. Additionally, government initiatives to promote a healthy lifestyle and improve food security have also boosted market growth. However, fluctuations in global commodity prices, import restrictions, and rising inflation rates can impact the cost of production and prices of bread and cereal products, affecting market performance. Moreover, the country's high poverty rate and income inequality may limit the purchasing power of lower-income consumers, hindering market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.