Baby Food - Togo | Statista Market Forecast

Revenue in the Baby Food market amounts to US$10.49m in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$1.13 are generated in 2024.
In the Baby Food market, volume is expected to amount to 733.30k kg by 2029. The Baby Food market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Togo is experiencing slow growth due to factors such as low purchasing power of consumers, limited variety of products, and lack of awareness about the importance of proper nutrition for infants. These challenges are hindering the growth of sub-markets such as Baby Milk & Infant Formula and Prepared Baby Food. However, the increasing availability of online retail platforms and government initiatives to improve child nutrition are expected to drive the market in the future.

Customer preferences: Consumers in Togo are increasingly shifting towards healthier and more convenient food options, including baby food. This trend is driven by a growing awareness of the importance of proper nutrition for infants and young children. Additionally, with more women entering the workforce, there is an increasing demand for ready-to-eat and on-the-go baby food products. This has led to a rise in the availability of organic and natural baby food choices in the market. Furthermore, there is a growing preference for locally sourced and traditional ingredients, reflecting a desire for a connection to cultural roots and a more sustainable food system.

Trends in the market: In Togo, the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural baby food products. This trend is driven by increasing awareness among parents about the benefits of feeding their infants with healthy and chemical-free options. As a result, major players in the industry are expanding their product lines to include more organic and natural options. This trend is expected to continue in the future, as consumers become more health-conscious and seek out healthier options for their children. This could have major implications for industry stakeholders, as they may need to adapt their production processes and marketing strategies to cater to this growing demand for organic and natural baby food products.

Local special circumstances: In Togo, the Baby Food Market is heavily influenced by the country's geographical and cultural factors. With a predominantly rural population, the demand for nutritious and convenient baby food options is high. Additionally, the government has implemented regulations to ensure the safety and quality of baby food products. This has led to the emergence of local baby food brands, catering to traditional tastes and preferences. The unique market dynamics in Togo highlight the importance of understanding and adapting to local factors in order to succeed in the Baby Food Market within the larger Food Market.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Togo is affected by macroeconomic factors such as economic stability, government policies, and consumer spending habits. The country's economic health, including its GDP and inflation rate, can impact the purchasing power of consumers and their willingness to spend on baby food products. Furthermore, fiscal policies, such as taxes and subsidies, can influence the production and pricing of baby food. Additionally, global economic trends, such as changes in exchange rates and trade policies, can also have a significant impact on the market performance of baby food in Togo.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.