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Prepared Baby Food - Hungary

Hungary
  • Revenue in the Prepared Baby Food market amounts to US$90.87m in 2024. The market is expected to grow annually by 18.59% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$9.09 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 9.73m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.6% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.8kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Hungary is witnessing steady growth, fueled by factors like growing demand for convenient and healthy food options for infants, increased awareness about nutrition, and the rising popularity of online food delivery services. The market's average growth rate is influenced by factors such as changing lifestyles, busy schedules, and the need for time-saving options for new parents.

Customer preferences:
As health and wellness become increasingly important to consumers, there is a growing demand for convenient and healthy options in the Prepared Baby Food Market within the Baby Food Market of The Food market. This includes a shift towards organic and natural ingredients, as well as a focus on sustainability and ethical sourcing. In addition, there is a growing interest in homemade baby food, with parents seeking more control over the ingredients and nutrition of their child's meals. This trend is also reflected in the rise of subscription-based meal delivery services for babies and toddlers.

Trends in the market:
In Hungary, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing an upward trend in demand for organic and natural baby food products. This trend is driven by a growing awareness among parents about the importance of providing their babies with healthy and nutritious food options. As a result, there is a shift towards using locally sourced and minimally processed ingredients in baby food production. This trend is expected to continue in the future, with potential implications for industry stakeholders such as manufacturers, retailers, and consumers. Manufacturers may need to adapt their production processes and ingredients to meet the demand for organic and natural products, while retailers may need to expand their product offerings to cater to this trend. Consumers, on the other hand, can expect a wider range of healthier and more sustainable options for their babies.

Local special circumstances:
In Hungary, the Prepared Baby Food Market is heavily influenced by the country's strong cultural preference for home-cooked meals. This has led to a slower adoption of packaged baby food compared to other European markets. Additionally, strict regulations on food labeling and advertising have impacted the marketing strategies of baby food companies. Furthermore, the country's geographical location in Central Europe has also played a role in shaping the market, with neighboring countries like Austria and Slovakia influencing consumer preferences and product offerings.

Underlying macroeconomic factors:
The Prepared Baby Food market in Hungary is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's stable economic conditions and favorable regulatory environment have contributed to the growth of the market. Additionally, the government's focus on improving healthcare infrastructure and increasing investment in early childhood nutrition has also played a significant role in driving market growth. The rising awareness among parents about the importance of proper nutrition for infants and the increasing number of working mothers have further boosted the demand for prepared baby food in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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