Prepared Baby Food - Ethiopia

Ethiopia

Highlights

Revenue in the Prepared Baby Food market amounts to US$9.08m in 2024. The market is expected to grow annually by 7.02% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$0.07 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 1.04m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food market in Ethiopia is facing minimal growth, influenced by factors such as declining birth rates and lack of awareness about the benefits of prepared baby food. However, the market is expected to gradually expand with the increasing urbanization and changing lifestyles of consumers. Convenience and health consciousness are driving the adoption of prepared baby food in the country.

Customer preferences: As more Ethiopian parents enter the workforce, there has been a rise in demand for convenience and time-saving solutions in the Prepared Baby Food Market. This has led to an increase in sales of ready-to-eat baby food options and meal delivery services. Additionally, with the growing concern for health and nutrition, there has been a shift towards organic and natural baby food products. This trend is further fueled by the cultural preference for homemade, nutritious meals for infants.

Trends in the market: In Ethiopia, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the growing awareness among parents about the benefits of using chemical-free and locally-sourced ingredients for their infants. Additionally, there is a rise in the number of working mothers, leading to a higher demand for convenient and time-saving prepared baby food options. This trend is expected to continue, as more parents prioritize healthy and convenient options for their babies. Industry stakeholders should focus on expanding their product offerings to cater to this growing demand and invest in sustainable sourcing practices to meet the increasing demand for organic and locally-sourced ingredients.

Local special circumstances: In Ethiopia, the Prepared Baby Food market is growing due to the country's high poverty rate and limited access to fresh produce. The government has implemented regulations to ensure the safety and quality of baby food products. Additionally, the cultural preference for homemade baby food has created a niche market for locally-sourced and organic options. This sets the Ethiopian market apart from others, as it caters to the unique needs and preferences of its population. The demand for convenient and affordable options is also driving the growth of online baby food delivery services.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer purchasing power, government regulations, and investment in food production infrastructure. Countries with stable economies and favorable government policies are experiencing higher demand for prepared baby food, while regions with economic volatility and strict regulations may see slower market growth. Additionally, the rising population and increasing urbanization in developing countries are driving the demand for convenient and nutritious baby food options, leading to market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.