Baby Milk & Infant Formula - Kazakhstan

Revenue in the Baby Milk & Infant Formula market amounts to US$243.10m in 2024. The market is expected to grow annually by 5.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$12.26 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 22.45m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 1.0kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

In Kazakhstan, the Baby Milk & Infant Formula Market in the Baby Food Market is experiencing negligible growth due to factors such as decreasing birth rates, government regulations, and rising popularity of breastfeeding. However, increasing urbanization and disposable incomes are expected to drive growth in the long term.

Customer preferences: The growing trend of health-consciousness among consumers in Kazakhstan is driving demand for organic and natural baby milk and infant formula products. This shift is also influenced by the increasing awareness of the benefits of breastfeeding and the rising number of working mothers who prefer convenient and time-saving options. Additionally, the growing popularity of e-commerce platforms is making it easier for parents to access a wider range of baby food products, including specialized formulas for different age groups and dietary needs.

Trends in the market: In Kazakhstan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer awareness of the benefits of these products and concerns over the potential health risks of traditional formulas. As a result, companies in the market are focusing on developing and launching new organic and natural formulas. This trend is expected to continue, with a potential shift towards more sustainable packaging and production methods. Industry stakeholders should take note of this trend and adapt their strategies to meet consumer demand.

Local special circumstances: In Kazakhstan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's traditional preference for dairy products. Additionally, the government's strict regulations on advertising and labeling of such products have created a unique market landscape. Moreover, the country's geographical location and proximity to China have also played a significant role in shaping the market dynamics, with increasing demand for imported products. Furthermore, the country's growing middle class and rising disposable income have led to a shift towards premium and organic baby food products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and economic stability. In Kazakhstan, the market is driven by a growing population and rising disposable income levels. Additionally, favorable government policies promoting breastfeeding and the use of high-quality infant formula have also contributed to market growth. However, fluctuations in global economic conditions and changes in fiscal policies can impact the market's performance. Furthermore, the increasing awareness of the importance of nutrition for babies and children is also driving demand for premium and organic baby milk and infant formula products in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.