Baby Milk & Infant Formula - Brazil

Brazil

Revenue in the Baby Milk & Infant Formula market amounts to US$0.99bn in 2024. The market is expected to grow annually by 6.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$16,850m in 2024).
In relation to total population figures, per person revenues of US$4.56 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 42.89m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 8.1% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Baby Milk & Infant Formula Market in Brazil is facing slow growth due to factors such as declining birth rates and increasing breastfeeding rates. This trend has impacted the market's growth rate, which is currently negligible. Despite this, the market continues to experience demand due to the convenience and nutritional benefits offered by these products.

Customer preferences: As more women enter the workforce in Brazil, there is a growing demand for convenience and time-saving options in baby care. This has resulted in an increased demand for ready-to-feed baby formula, which requires no preparation and can be easily consumed on-the-go. Additionally, there is a rising preference for organic and natural baby formula options among health-conscious parents, leading to a surge in sales of premium and specialized infant formula products.

Trends in the market: In Brazil, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is witnessing a growing trend of organic and natural products. This trend is driven by consumer demand for healthier and more sustainable options for their babies. Additionally, there is an increasing focus on lactose-free and hypoallergenic formulas, catering to infants with special dietary needs. These trends have significant implications for industry stakeholders, as they must adapt to meet the changing preferences of consumers and stay competitive in the market.

Local special circumstances: In Brazil, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strong cultural preference for breastfeeding. This has led to strict regulations on the marketing and advertising of baby milk and infant formula, as well as the promotion of breastfeeding education and support. Additionally, the country's large population and strong economy have created a demand for premium and organic baby formulas, driving market growth. Government initiatives promoting breastfeeding and regulating formula advertising have also contributed to the market's unique dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors in Brazil. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping the performance of this market. Brazil's recent economic crisis and subsequent recovery have greatly impacted consumer spending and purchasing power, which directly affects the demand for baby milk and infant formula. Additionally, government policies and regulations regarding food safety and import/export also play a crucial role in shaping the market landscape for baby food products in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.