Food - Brazil

Brazil

Revenue in the Food market amounts to US$181.00bn in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$37.07bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$831.50 are generated in 2024.
In the Food market, 2.9% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 81.17bn kg by 2029. The Food market is expected to show a volume growth of 4.7% in 2025.
The average volume per person in the Food market is expected to amount to 317.60kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

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Analyst Opinion

The Food market in Brazil has been experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience offered by online food services. Sub-markets such as dairy products, meat, fruits, and convenience food have a significant impact on the overall market's growth rate. Other factors such as economic conditions, government policies, and technological advancements also play a role in shaping the food industry in Brazil.

Customer preferences: As Brazil's economy continues to grow, consumers are increasingly turning towards healthier dietary options, driven by a rising awareness of the importance of nutrition and a growing interest in fitness and wellness. This has led to a surge in demand for organic, natural, and functional foods, as well as plant-based alternatives to traditional animal products. Additionally, with a growing middle class, there is a growing preference for convenience and time-saving solutions, leading to an increase in online grocery shopping and delivery services.

Trends in the market: In Brazil, The Food market industry is experiencing a rise in demand for organic and plant-based products as consumers become more health-conscious and environmentally aware. This trend is expected to continue as the trajectory of consumer preferences shifts towards sustainable and ethically sourced options. This shift in consumer behavior has significant implications for industry stakeholders, as they will need to adapt their supply chains and marketing strategies to meet this growing demand. Additionally, with the rise of e-commerce, there is a potential for online food delivery services to gain popularity in the Brazilian market, providing convenience and accessibility to consumers.

Local special circumstances: In Brazil, The Food market is heavily influenced by the country's vast and diverse agricultural landscape, with a wide range of unique ingredients and traditional dishes. This rich cultural heritage has also led to a strong demand for locally sourced and organic products. Additionally, the country's regulatory environment plays a significant role in shaping the market, with strict food safety regulations and labeling requirements. These factors contribute to the dynamic and competitive nature of The Food market in Brazil, catering to a population that values quality, convenience, and sustainability in their food choices.

Underlying macroeconomic factors: The Food market in Brazil is heavily influenced by macroeconomic factors such as the country's overall economic health, government policies, and international economic trends. Brazil's economy has been growing steadily in recent years, with a strong focus on modernizing and diversifying its agricultural and food production industries. The country's large population and growing middle class have also created a significant demand for high-quality and diverse food products. However, the market may face challenges due to fluctuations in global food prices and the country's political and economic instability. Moreover, increasing concerns about food safety and sustainability are also shaping the market, creating opportunities for innovative and eco-friendly food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.