Beauty & Personal Care - Brazil | Statista Market Forecast

The Beauty & Personal Care market in Brazil is projected to generate a revenue of US$28.16bn in 2025.
It is expected to experience an annual growth rate of 4.86% (CAGR 2025-2030).
Among the market segments, the largest one is Personal Care, which is estimated to have a market volume of US$15.91bn in 2025.
In comparison to other countries, United States leads the global market with a revenue of US$105bn in 2025.
When considering the population, the per person revenue in Brazil is approximately US$128.69 in 2025.
Furthermore, it is anticipated that 20.4% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2025.
The Brazilian beauty market is experiencing a surge in demand for natural and organic products, reflecting consumers' growing preference for sustainable and environmentally friendly options.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Decorative cosmetics
Skin care
Personal care
Hair care and styling products
Perfume and eaux de toilette

Professional products & services
Electronic personal care products (hair dryers, shavers)

Beauty & Personal Care: market data & analysis

The Beauty & Personal Care market in Brazil is experiencing minimal growth, influenced by factors such as evolving consumer preferences, the rise of natural and sustainable products, and increasing competition from local and international brands, all shaping market dynamics.

Customer preferences: Consumers in Brazil are increasingly gravitating towards beauty and personal care products that prioritize natural ingredients and sustainability, reflecting a broader cultural shift towards environmental consciousness. This trend is particularly prominent among younger demographics, who value transparency and ethical sourcing in their purchasing decisions. Additionally, the rise of social media influencers is shaping preferences, as consumers seek products that align with their lifestyle aspirations and authenticity. Consequently, brands are adapting their offerings to resonate with these evolving values, ensuring they remain relevant in a competitive market.

Trends in the market: In Brazil, the Beauty and Personal Care market is experiencing a significant shift towards clean beauty, with consumers increasingly favoring products made from natural and sustainably sourced ingredients. This trend is particularly strong among younger consumers who prioritize ethical practices and transparency, often influenced by social media and beauty influencers. Additionally, there is a marked rise in demand for eco-friendly packaging and cruelty-free products. As brands adapt to these evolving preferences, they are not only enhancing their product lines but also fostering deeper connections with environmentally conscious consumers, shaping a more sustainable future for the industry.

Local special circumstances: In Brazil, the Beauty and Personal Care market is uniquely shaped by its rich biodiversity and cultural heritage, which influence consumer preferences for local ingredients and traditional beauty rituals. The Amazon rainforest, with its vast array of natural resources, serves as a source for many clean beauty products, appealing to consumers seeking authenticity. Additionally, Brazil's vibrant beauty culture, rooted in social gatherings and self-expression, drives demand for innovative and diverse products. Regulatory frameworks promoting sustainable practices further encourage brands to adopt eco-friendly initiatives, aligning with the growing consumer focus on ethical consumption.

Underlying macroeconomic factors: The Beauty and Personal Care market in Brazil is significantly shaped by macroeconomic factors such as economic stability, consumer spending patterns, and inflation rates. A growing middle class, coupled with rising disposable incomes, enhances demand for premium beauty products and services. Additionally, global economic trends, like the increasing emphasis on sustainability, push Brazilian brands to innovate and adopt eco-friendly practices. Fiscal policies favoring local production can stimulate the market further, while the influence of social media and e-commerce platforms drives consumer engagement and accessibility, ultimately shaping purchasing behaviors and market dynamics.

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about 129 billion U.S dollars by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by Europe with a share of 24 percent. Generally, the cosmetic market can be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.

Beauty & Personal Care - Brazil

Revenue

Sales Channels

Purchase Criteria

Global Comparison

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Methodology

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