Key regions: Russia, Spain, South Korea, Philippines, United States
The Yogurt Market in Brazil is seeing minimal growth due to factors such as low consumer health awareness and limited access to digital technologies. Despite convenience offered by online services, the market is impacted by slow adoption and market saturation.
Customer preferences: The demand for organic and natural yogurt products has been on the rise in Brazil, as consumers become more health-conscious and environmentally aware. This trend is driven by the country's growing middle class and their increasing disposable income. Additionally, there has been a shift towards alternative forms of protein, such as plant-based yogurt, as consumers seek healthier and more sustainable options. This is in line with the global trend of flexitarianism, where individuals are reducing their meat consumption for health and environmental reasons.
Trends in the market: In Brazil, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for natural and organic yogurt products. This trend is driven by a growing awareness of the health benefits of yogurt, such as improving gut health and boosting the immune system. Additionally, there is a shift towards healthier and more nutritious food options among consumers, leading to a preference for yogurt over traditional dairy products. This trend is expected to continue, presenting opportunities for industry stakeholders to expand their product offerings and cater to the evolving consumer preferences.
Local special circumstances: In Brazil, the Yogurt Market within the Dairy Products & Eggs Market is heavily influenced by the cultural preference for dairy products and the country's diverse terrain, which facilitates the production of a wide variety of yogurt flavors. Additionally, the government's policies favoring the dairy industry have led to a highly competitive market, with local brands dominating the market share. This has also resulted in the introduction of innovative packaging and marketing strategies to cater to the unique tastes and preferences of Brazilian consumers.
Underlying macroeconomic factors: The Yogurt Market in Brazil is subject to macroeconomic factors such as economic stability, government policies, and consumer preferences. As Brazil's economy continues to recover from the effects of the global pandemic, there is a growing demand for healthier food options, including yogurt. Additionally, the government's initiatives to promote dairy farming and increase milk production are supporting the growth of the yogurt market in the country. Furthermore, with a large population and rising disposable income, Brazil presents a significant opportunity for yogurt manufacturers to expand their market share and cater to the growing demand for dairy products.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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