Furniture - Brazil

Brazil

In 2024, the revenue in the Furniture market in Brazil amounts to BRL US$13.95bn.
It is projected that the market will experience an annual growth rate of 4.06% (CAGR 2024-2029).
The largest segment in the market is the Living Room Furniture segment, which has a market volume of BRL US$5.33bn in 2024.
When compared globally, in the United States generates the highest revenue, reaching BRL US$264bn in 2024.
In terms of per capita figures, the revenue generated per person in Brazil is BRL US$64.09 in 2024.
The furniture market in Brazil is experiencing a surge in demand for eco-friendly and sustainable products.

Key regions: Worldwide, United States, China, India, Germany

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market

Region

Region comparison

Currency

Analyst Opinion

The Furniture market in Brazil has been experiencing steady growth over the past few years. Customer preferences have shifted towards modern and functional furniture, while trends in the market include the rise of e-commerce and the increasing demand for sustainable and eco-friendly products. Local special circumstances, such as the growing middle class and urbanization, have also contributed to the development of the furniture market in Brazil. Underlying macroeconomic factors, such as the country's economic stability and favorable government policies, have further supported the growth of the market.

Customer preferences: in the furniture market in Brazil have evolved in recent years. Customers are now looking for furniture that is not only aesthetically pleasing but also functional and practical. Modern and minimalist designs are particularly popular, as they fit well with the urban lifestyle of many Brazilians. Additionally, customers are increasingly concerned about the environmental impact of their purchases and are seeking out furniture made from sustainable materials and produced using eco-friendly manufacturing processes. One of the key trends in the furniture market in Brazil is the rise of e-commerce. With the increasing penetration of the internet and smartphones, more and more customers are opting to shop for furniture online. This trend has been further accelerated by the covid-19 pandemic, which has led to an increase in online shopping across all sectors. e-commerce offers customers a wide range of choices, competitive prices, and the convenience of shopping from the comfort of their homes. Another trend in the market is the growing demand for sustainable and eco-friendly furniture. Brazilian consumers are becoming more environmentally conscious and are actively seeking out furniture that is made from recycled or renewable materials. This trend is driven by a combination of factors, including increased awareness of environmental issues, government initiatives promoting sustainability, and the influence of global sustainability movements.

Local special circumstances: have also played a role in the development of the furniture market in Brazil. The country's growing middle class has increased purchasing power and disposable income, leading to higher demand for furniture. Urbanization has also contributed to the market growth, as more people are moving to cities and setting up new homes, creating a need for furniture.

Underlying macroeconomic factors: have provided a favorable environment for the furniture market in Brazil. The country has enjoyed a period of economic stability, with low inflation and steady gdp growth. This has boosted consumer confidence and spending power, leading to increased demand for furniture. Additionally, the Brazilian government has implemented policies to support the furniture industry, such as tax incentives and subsidies, which have further stimulated market growth. In conclusion, the furniture market in Brazil is developing in response to changing customer preferences, with a focus on modern and functional designs, as well as sustainable and eco-friendly products. The rise of e-commerce and the growing middle class, along with favorable macroeconomic factors and government support, have contributed to the growth of the market. As these trends continue, the furniture market in Brazil is expected to thrive in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.