Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Baby Food

Baby Cereals & Other Dried Baby Food - Togo

Togo
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$2.00m in 2024. The market is expected to grow annually by 5.89% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.22 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 204.40k kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 6.9% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Togo is experiencing minimal growth, impacted by factors such as low consumer demand, limited availability of products, and high prices. Despite this, the market is expected to grow gradually due to increasing awareness of nutrition and health among parents. Convenience and convenience are also driving the growth of this market as parents opt for ready-to-eat and easy-to-prepare baby food options.

Customer preferences:
The demand for organic and natural baby food products has been on the rise in Togo, as more parents are becoming health-conscious and looking for nutritious options for their infants. This trend is a result of the growing awareness of the benefits of natural and organic ingredients, as well as the desire to provide the best nutrition for their children. Additionally, with the rise in dual-income households and busy lifestyles, there is a growing demand for convenient and time-saving baby food options, such as pre-packaged dried baby food. This trend is expected to continue as more parents prioritize convenience and nutrition in their purchasing decisions.

Trends in the market:
In Togo, the Baby Cereals & Other Dried Baby Food market is seeing a shift towards healthier and organic options for babies. This trend is driven by increasing awareness of the importance of proper nutrition for infant development. As a result, more local and international brands are introducing organic and natural baby food products. This trend is expected to continue, with a focus on using locally sourced ingredients and sustainable production methods. This could have significant implications for industry stakeholders, as it may require changes in their supply chain and marketing strategies to cater to this growing demand for healthier baby food options.

Local special circumstances:
In Togo, the Baby Cereals & Other Dried Baby Food Market is heavily influenced by the country's traditional food culture. Local, homemade baby food is preferred over commercial options, leading to a limited demand for packaged baby food products. Additionally, strict regulations on food importation and advertising further restrict the growth of the market. Due to these factors, the market is dominated by local players, with limited presence of international brands. The cultural and regulatory landscape of Togo presents unique challenges for companies looking to enter the Baby Cereals & Other Dried Baby Food Market, requiring a tailored approach to cater to the preferences and needs of the local population.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is also greatly impacted by macroeconomic factors. The global economic trends, national economic health, fiscal policies, and other relevant financial indicators all play a crucial role in influencing market performance. In countries with stable economic conditions and supportive fiscal policies, the market experiences higher growth rates. Additionally, investments in healthcare infrastructure and regulatory support also contribute to market growth. Moreover, the growing prevalence of chronic diseases and the aging population worldwide are driving the demand for healthier and more convenient food options, leading to the growth of the Baby Cereals & Other Dried Baby Food Market in the Baby Food Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.