The Soccer Merchandise Market in MENA is experiencing minimal growth due to various factors such as declining interest in sports, economic instability, and saturation in the market.
Customer preferences: With the increasing popularity of soccer as a spectator sport in the MENA region, consumer preferences for soccer merchandise have also evolved. Local teams and their merchandise are gaining more attention, with fans seeking unique and authentic items to show their support. Moreover, the rise of social media has fueled a demand for personalized and stylish merchandise, as fans look to showcase their love for their favorite teams and players. This has led to an emergence of more diverse and creative offerings in the soccer merchandise market in MENA.
Trends in the market: In the MENA region, the Soccer Merchandise Market is experiencing a shift towards e-commerce platforms, with consumers increasingly turning to online channels for purchasing soccer-related merchandise. This trend is driven by the growing use of smartphones and high internet penetration rates in the region. Furthermore, there is a rise in demand for personalized and unique merchandise, as well as sustainability and ethical sourcing in the soccer market. These trends have significant implications for industry stakeholders, who must adapt their strategies to cater to the changing preferences of the market. This includes investing in advanced e-commerce platforms, incorporating customization options, and addressing sustainability concerns in their supply chain. Failure to do so could result in losing out on a significant share of the fast-growing Soccer Merchandise Market in MENA.
Local special circumstances: In the MENA region, the soccer merchandise market is heavily influenced by the regions love for soccer and the strong support for local teams. Additionally, the conservative and religious culture may impact the types of merchandise available, with a focus on modest attire and conservative messaging. The regulatory environment also plays a role, with certain countries imposing strict licensing and distribution requirements. This creates unique challenges for global brands entering the market and underscores the importance of understanding local preferences and regulations.
Underlying macroeconomic factors:
The growth of the Soccer Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors in the MENA region. Global economic trends, such as the rise of e-commerce and the growing popularity of soccer, are driving global demand for soccer merchandise. National economic health, fiscal policies, and currency fluctuations also impact the affordability and overall consumer spending on soccer merchandise. In addition, government initiatives to promote sporting events and investments in infrastructure for sports facilities and fan experiences also play a significant role in stimulating market growth. Despite challenges such as political instability and economic downturns, the overall outlook for the Soccer Merchandise Market in MENA remains positive due to the regions passionate fan base and booming sports industry.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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