The Sports market in MENA is experiencing slow growth due to factors such as low fan engagement, limited access to facilities, and lack of investment in emerging sub-markets. However, the regions growing population and rising interest in sports offer potential for future growth in the sub-markets of soccer, American football, basketball, baseball, and cricket. Sustained investment in infrastructure and technology, as well as increased focus on promoting local talent, can drive the overall growth of the Sports market in MENA.
Customer preferences: Consumers in MENA are increasingly seeking athletic apparel and equipment that align with their cultural and religious values, such as modest and inclusive designs. This reflects the rising preference for active lifestyles and fitness among the regions growing young population. Additionally, there has been a surge in demand for sports and fitness events catering to both men and women, highlighting the evolving societal attitudes towards gender roles and participation in physical activities. These trends suggest a growing market for inclusive and culturally-relevant sports products and experiences.
Trends in the market: In the MENA region, the Sports Market is experiencing a rise in the popularity of e-sports, with a growing number of tournaments, leagues, and teams emerging. Additionally, there is an increasing trend of investing in sports facilities and infrastructure, with government initiatives and private sector investments driving growth. This trend is significant as it signals a shift towards a more diverse and inclusive sports scene in the region. It also presents opportunities for industry stakeholders, such as e-sports organizations, sports equipment manufacturers, and recreational facility developers, to tap into a growing market. However, there may be challenges in terms of regulation and funding, as well as cultural barriers to overcome.
Local special circumstances: In the MENA region, the Sports Market is heavily influenced by the widespread popularity of traditional sports such as football, cricket, and wrestling. Additionally, strong governmental support and investments in sports infrastructure, coupled with the regions hot climate, have led to a thriving market for sports apparel and equipment. Moreover, cultural traditions and customs, including the participation of women in sports, have created unique market dynamics. The influence of these factors gives the MENA region a distinct advantage in the global Sports market, making it a lucrative and competitive market for businesses to tap into.
Underlying macroeconomic factors: The Sports Market market in MENA is significantly impacted by macroeconomic factors such as economic stability, government policies, and consumer spending. Countries with stable economies and policies that support the growth of the sports industry are experiencing a faster pace of market expansion. Additionally, the growing middle class population in the region is fueling consumer spending on sporting events and related products. Furthermore, the rise of technology and social media has increased the popularity and reach of sports in the region, contributing to the growth of the market. Overall, a strong macroeconomic environment and investment in sports infrastructure are crucial for the continued growth of the Sports Market market in MENA.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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