Baseball Media - MENA

MENA

Highlights

Revenue in the Baseball Media market is projected to reach US$18.86m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.27%, resulting in a projected market volume of US$18.60m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 10.1m users by 2029.
User penetration in the Baseball Media market will be at 1.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in MENA is experiencing a decline in growth rate due to factors such as decreasing interest in traditional media, shifting consumer preferences, and the rise of digital media platforms. This has led to a heightened focus on digital technology, coupled with a growing demand for online services and increased health awareness among consumers, driving significant growth in the market.

Customer preferences: With the rise of social media and online streaming services in the MENA region, the Baseball Media Market of the Baseball Market within the Sports Market has seen a shift towards digital content consumption. This is due to the increasing popularity of mobile devices and widespread internet access among the population. As a result, there is a growing demand for live streaming and on-demand content, leading to an emergence of digital platforms and apps dedicated to baseball coverage. Furthermore, the increasing use of social media has also led to a rise in user-generated content and fan engagement, creating new opportunities for the baseball media market.

Trends in the market: In the MENA region, the Baseball Media Market is experiencing a similar trend as the global Sports market - a shift towards digital platforms and online streaming services. This can be attributed to the increasing penetration of internet and smartphone usage in the region, as well as the growing popularity of baseball among younger audiences. Additionally, there is a rise in demand for local and regional sports content, which has led to the emergence of specialized media outlets and platforms. As a result, industry stakeholders are investing more in digital content creation and distribution, leveraging social media and other digital channels. This trend is expected to continue in the coming years, with potential implications for traditional broadcasting companies and the overall landscape of baseball media in the MENA market.

Local special circumstances: In the MENA region, the Baseball Media Market of the Baseball Market within the Sports Market faces unique challenges due to its cultural and regulatory landscape. While baseball is not a popular sport in the region, there is a growing interest in the game, with countries like Israel, Iran, and the UAE establishing their own leagues. However, strict broadcasting regulations and limited access to internet and digital platforms hinder the growth of the Baseball Media Market. Additionally, cultural barriers related to religious beliefs and gender roles also impact the market dynamics.

Underlying macroeconomic factors: The growth of the Baseball Media Market is also impacted by macroeconomic factors such as technological advancements, government policies, and overall financial stability. Countries with strong support for digital media and investments in sports infrastructure are showing higher growth rates in the Baseball Market. Additionally, the increasing popularity of baseball in the MENA region and the rise of digital streaming platforms are driving the demand for baseball media, leading to market expansion. Other factors such as rising disposable incomes and a growing middle class are also contributing to the growth of the Baseball Market within the larger Sports Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.