The MENA soccer market is experiencing slow growth attributed to various factors such as saturation in Soccer Media, lower demand for Soccer Merchandise, and high ticket prices in Soccer Ticket Sales. Lack of innovation and limited access to digital technologies also contribute to the negligible growth rate. These challenges need to be addressed to stimulate the market and capitalize on the rising health awareness among consumers and the convenience provided by online health services.
Customer preferences: In the Soccer Market within the Sports Market, there has been a notable rise in demand for versatile and multifunctional sports equipment and apparel. This is coupled with a growing interest in athleisure wear, as consumers are seeking comfortable yet stylish options for both on and off-field activities. Additionally, there has been a shift towards sustainability, with consumers prioritizing eco-friendly materials and production processes in their purchases. This trend is driven by a growing awareness of the environmental impact of the sports industry and a desire to support more socially responsible brands.
Trends in the market: Since the outbreak of COVID-19, there has been a significant increase in digitalization within the soccer market in the MENA region. Many clubs and leagues have moved their activities online, such as training sessions, fan engagement events, and even matches. This trend is expected to continue as the pandemic has accelerated the adoption of digital platforms in the sports industry. Industry stakeholders are recognizing the potential of digitalization to reach a broader audience and provide a more interactive and immersive experience, leading to increased revenue opportunities. Additionally, the shift towards digitalization is also creating new job opportunities in the region, specifically in the areas of technology and data analytics, which will further drive the growth and innovation in the soccer market.
Local special circumstances: In the MENA region, soccer is not just a popular sport, but it holds significant cultural and religious significance. This has led to a large and loyal fan base, resulting in a thriving soccer market. Moreover, the regions hot and dry climate makes it ideal for hosting soccer events, attracting international players and teams. Additionally, regulatory policies in some countries have incentivized investment in the sport, leading to the development of infrastructure and training facilities. These unique factors have contributed to the growth and sustainability of the soccer market in the MENA region.
Underlying macroeconomic factors: The MENA region and the Soccer Market within the Sports Market are significantly impacted by macroeconomic factors such as economic stability, political stability, and trade policies. Countries with strong economies and favorable fiscal policies, such as the UAE, Saudi Arabia, and Egypt, have seen significant investments in their soccer markets, leading to an increase in its popularity and overall growth. On the other hand, countries with economic challenges, such as Sudan and Syria, have seen a decline in their soccer markets due to limited funding and resources. Additionally, the global economic trends and trade partnerships in the MENA region have also played a crucial role in the growth of the soccer market, with countries like Qatar and Saudi Arabia hosting major international soccer tournaments, further fueling the markets growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
