The basketball ticket sales market in MENA is experiencing slow growth due to several factors like lack of demand, high ticket prices and competition from other sports. These challenges have contributed to the negligible growth rate in the market.
Customer preferences: The rise of social media and influencer culture has significantly influenced consumer preferences in the MENA region for basketball ticket sales. Fans are now seeking immersive experiences beyond just watching the game, leading to increased demand for VIP packages and exclusive access to players. The growing popularity of video sharing platforms has also given rise to virtual ticket sales, catering to digital-savvy and globally connected audiences. Additionally, the rising popularity of esports has created a new market for basketball ticket sales, particularly among younger and tech-savvy demographics in the region.
Trends in the market: In the MENA region, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is experiencing a surge in online ticket purchases due to the increased use of mobile technology and social media. This trend is expected to continue as more consumers prefer the convenience and accessibility of purchasing tickets online. This could have significant implications for industry stakeholders, such as the need for robust digital marketing strategies and improved online platforms. Additionally, the integration of advanced technologies like augmented and virtual reality could further drive ticket sales and enhance the overall spectator experience.
Local special circumstances: In the MENA region, basketball is not just a sport, but a cultural phenomenon. This is reflected in the strong loyalty and passion of fans, leading to high ticket sales. Additionally, the regions favorable climate allows for outdoor games, adding to the popularity of basketball. Moreover, several government policies and investments in infrastructure have promoted the growth of basketball leagues and tournaments in the region, further boosting ticket sales for the sport. These factors make the MENA basketball ticket sales market unique and influential in the overall basketball market.
Underlying macroeconomic factors:
One key macroeconomic factor influencing the Basketball Ticket Sales Market of the Basketball Market within the Sports Market in MENA is the regions economic health. As countries in the region continue to grow and develop, the purchasing power of consumers is increasing, leading to higher spending on leisure activities such as sports events. Moreover, government spending on sports infrastructure and facilities is also on the rise, providing improved avenues for fans to attend basketball games and boosting ticket sales. In addition, global economic trends, such as rising disposable income and urbanization, are also positively impacting the market by increasing the number of potential consumers and creating a conducive environment for businesses in the sports industry. These factors, along with favorable fiscal policies and government support for the sports sector, are expected to fuel the growth of the Basketball Ticket Sales Market in MENA in the coming years.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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