The Soccer Media market in MENA is seeing slow growth due to factors such as limited internet access hindering digital adoption, lack of media coverage, and preference for traditional viewing methods. This has led to only minimal growth in the market.
Customer preferences: The MENA region has seen a rise in consumer preference for digital platforms in the soccer media market. This can be attributed to a growing population of tech-savvy millennials and Gen Z consumers, who prefer the convenience of online streaming and digital content over traditional television. Additionally, the increasing popularity of soccer in the region has also led to a surge in demand for real-time match updates and highlights on social media platforms, such as Instagram and Twitter. As a result, media companies are investing in developing and expanding their digital presence to cater to the changing preferences of consumers.
Trends in the market: In Middle East and North Africa (MENA), the Soccer Media Market is seeing a surge in online streaming services for live soccer matches. This trend is driven by the growing demand for convenient and on-the-go access to sports content. In addition, there is an increase in the use of social media platforms for sports news and updates. This digital shift in the Soccer Market has significant implications for industry stakeholders, including increased revenue opportunities for media companies and a shift towards digital advertising and sponsorships. Moreover, it also presents challenges for traditional broadcasters who must adapt to these changing consumer behaviors.
Local special circumstances: In the MENA region, the Soccer Media Market is heavily influenced by the regions passion for soccer. This passion is reflected in the high viewership ratings for soccer matches, both domestic and international. Additionally, the region has a strong preference for local content, leading to a demand for localized coverage of soccer events. Furthermore, the limited access to traditional media in some areas has resulted in a significant shift towards digital media platforms for accessing soccer content. These unique factors in the MENA region have a major impact on the growth and development of the Soccer Media Market within the larger Sports Market.
Underlying macroeconomic factors:
The Soccer Media Market within the Soccer Market of the Sports Market is heavily influenced by macroeconomic factors that impact the overall economic health of countries in the MENA region. For instance, the fluctuations in global economic conditions, such as trade policies and inflation rates, can have a significant impact on the purchasing power of consumers for media products related to soccer. Fiscal policies, such as taxes and government spending, also play a role in determining the level of disposable income for consumers, which in turn affects their ability to invest in soccer media. Moreover, trends in national economic health and consumer confidence can also influence the demand for soccer media in the region. For example, countries with a stable economy and rising disposable incomes may experience an increase in consumer spending on sports media, including soccer. It is essential to consider and analyze these macroeconomic factors when evaluating the potential growth and performance of the Soccer Media Market within the MENA region.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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