The American Football media market in MENA is seeing slow growth due to factors like limited access to technology, lower public interest, and reliance on traditional media outlets. Despite this, growth could be stimulated by increased investment in digital platforms and heightened marketing efforts.
Customer preferences:
Consumers in the American Football Media Market are increasingly turning to online platforms and streaming services for access to live games and exclusive content. This trend is driven by a growing preference for convenience and on-demand viewing, especially among the younger demographic. Additionally, with the rise of social media and influencers, there is a shift towards interactive and engaging sports coverage that allows fans to feel connected and involved. As the popularity of digital platforms continues to rise, traditional broadcast networks must adapt to remain competitive in the American Football Market within the Sports Market.
Trends in the market: In the MENA region, the American Football market is experiencing an increase in media coverage, with television networks and streaming services acquiring broadcasting rights for major games and tournaments. In the United States, there is a growing trend of using social media platforms to share highlights and engage with fans. In both regions, the use of data and analytics in football is gaining importance, allowing teams and leagues to make data-driven decisions for player recruitment and game strategy. This trend is expected to continue in the coming years, providing new opportunities for media companies and advertisers to reach a highly engaged and passionate fan base.
Local special circumstances: In the MENA region, the American Football Media Market faces unique challenges due to cultural and societal norms. For instance, womens participation in sports, particularly in countries like Saudi Arabia, is limited, which affects the viewership and potential audience size for American football games. Additionally, the regions political climate and ongoing conflicts have also disrupted the growth of the American football market, leading to a decline in viewership and sponsorships. However, with the increasing popularity of flag football and the entry of international players into the region, there is potential for the market to develop in the near future. In the American football Media Market in the US, digital platforms have gained significant importance, thanks to the countrys advanced technology and high internet penetration rates. This has led to the rise of streaming services and social media platforms as primary sources of American football content, challenging traditional media channels. Despite this, traditional broadcasters and cable networks continue to dominate the market, with rights deals worth billions of dollars. Furthermore, the countrys strict regulatory framework, such as the Federal Communication Commission (FCC), plays a crucial role in shaping the American football Media Markets landscape, impacting advertising and media ownership regulations.
Underlying macroeconomic factors: The growth of the American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending, advertising budgets, and technological advancements. Countries with a strong economy and high consumer spending, such as the United States, have a larger market for American football media, with more resources available for advertising and media consumption. Additionally, advancements in technology have greatly impacted the way American football is consumed, making it more accessible and enjoyable for audiences worldwide. On the other hand, regions with weak economies and low consumer spending may have a smaller market for American football media due to limited resources and lower demand. Furthermore, regulatory policies and investment in infrastructure also play a significant role in the markets growth by creating an environment conducive to media development and distribution.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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