Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Sports
  4. American Football

American Football Media - MENA

MENA
  • Revenue in the American Football Media market is projected to reach US$15.27m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.49%, resulting in a projected market volume of US$14.90m by 2029.
  • In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
  • The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.77 in 2024.
  • In the American Football Media market, the number of users is expected to amount to 3.4m users by 2029.
  • User penetration in the American Football Media market will be at 0.6% in 2024.

Definition:

The Football Media market encompasses various platforms and channels dedicated to delivering news, analysis, commentary, and entertainment related to American football worldwide. These media outlets cater to the immense global fanbase of the sport, providing coverage of matches, player updates, team news, and in-depth discussions on strategies and tactics.

Additional information:

Key metrics within the market include revenues, viewers, average revenue per user, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, and sponsorship deals. Data on broadcasting rights, online viewership, website traffic, and print circulation are crucial for understanding market trends. Key players in the Football Media market include major broadcasting networks, digital media companies, and traditional print publishers such as ESPN, Fox Sports, CBS Sports, and Sports Illustrated. For more detailed insights, refer to the additional information provided next to the respective data points.

In-Scope

  • Revenue from broadcasting rights, such as TV rights
  • Revenue from advertising, such as deals with clubs

Out-Of-Scope

  • Revenue from competitions and prize money, such as for winning a tournament
  • Revenue from licensing or sponsorship, such as from logos
Sports: market data & analysis - Cover

Market Insights report

Sports: market data & analysis

Study Details

    Revenue

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The American Football media market in MENA is seeing slow growth due to factors like limited access to technology, lower public interest, and reliance on traditional media outlets. Despite this, growth could be stimulated by increased investment in digital platforms and heightened marketing efforts.

    Customer preferences:
    Consumers in the American Football Media Market are increasingly turning to online platforms and streaming services for access to live games and exclusive content. This trend is driven by a growing preference for convenience and on-demand viewing, especially among the younger demographic. Additionally, with the rise of social media and influencers, there is a shift towards interactive and engaging sports coverage that allows fans to feel connected and involved. As the popularity of digital platforms continues to rise, traditional broadcast networks must adapt to remain competitive in the American Football Market within the Sports Market.

    Trends in the market:
    In the MENA region, the American Football market is experiencing an increase in media coverage, with television networks and streaming services acquiring broadcasting rights for major games and tournaments. In the United States, there is a growing trend of using social media platforms to share highlights and engage with fans. In both regions, the use of data and analytics in football is gaining importance, allowing teams and leagues to make data-driven decisions for player recruitment and game strategy. This trend is expected to continue in the coming years, providing new opportunities for media companies and advertisers to reach a highly engaged and passionate fan base.

    Local special circumstances:
    In the MENA region, the American Football Media Market faces unique challenges due to cultural and societal norms. For instance, womens participation in sports, particularly in countries like Saudi Arabia, is limited, which affects the viewership and potential audience size for American football games. Additionally, the regions political climate and ongoing conflicts have also disrupted the growth of the American football market, leading to a decline in viewership and sponsorships. However, with the increasing popularity of flag football and the entry of international players into the region, there is potential for the market to develop in the near future. In the American football Media Market in the US, digital platforms have gained significant importance, thanks to the countrys advanced technology and high internet penetration rates. This has led to the rise of streaming services and social media platforms as primary sources of American football content, challenging traditional media channels. Despite this, traditional broadcasters and cable networks continue to dominate the market, with rights deals worth billions of dollars. Furthermore, the countrys strict regulatory framework, such as the Federal Communication Commission (FCC), plays a crucial role in shaping the American football Media Markets landscape, impacting advertising and media ownership regulations.

    Underlying macroeconomic factors:
    The growth of the American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending, advertising budgets, and technological advancements. Countries with a strong economy and high consumer spending, such as the United States, have a larger market for American football media, with more resources available for advertising and media consumption. Additionally, advancements in technology have greatly impacted the way American football is consumed, making it more accessible and enjoyable for audiences worldwide. On the other hand, regions with weak economies and low consumer spending may have a smaller market for American football media due to limited resources and lower demand. Furthermore, regulatory policies and investment in infrastructure also play a significant role in the markets growth by creating an environment conducive to media development and distribution.

    Reach

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

    Modeling approach / Market size:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Sports: market data & analysis - BackgroundSports: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.