The Cricket market in MENA is currently experiencing a minimal decline in growth rate. Factors such as increased competition from other sports, lack of funding and infrastructure, and limited media coverage all contribute to this trend. However, with the growing popularity of online ticket sales and increasing investment in digital technologies, the market is expected to see a rebound in the near future. Overall, the MENA Cricket market has the potential for significant growth in the coming years.
Customer preferences: As the popularity and accessibility of cricket continue to grow in the MENA region, there is a noticeable trend towards embracing newer and more advanced technologies within the sport. This includes the adoption of wearable devices and data tracking tools to enhance performance and provide real-time insights for players. Additionally, the rise of social media and online streaming platforms has opened up new avenues for fan engagement and has led to a greater focus on digital marketing and sponsorship in the cricket market. This shift towards digital integration is also driven by the growing preference for convenient and personalized experiences among younger, tech-savvy consumers in the region, highlighting the importance of incorporating innovative strategies to stay ahead in the competitive cricket market.
Trends in the market: In MENA, the Cricket Market is seeing a significant rise in popularity, with increasing investments in infrastructure and training facilities. Moreover, there is a growing trend of teams and leagues adopting digital technology for player and match analysis, enhancing the overall viewing experience for fans. This trajectory is expected to continue, as various stakeholders in the industry recognize the potential for growth and development in the region. It also presents opportunities for merchandising and sponsorship deals, further boosting the markets revenue. Such developments could shape the future of the Cricket Market in MENA, making it a key player in the global Sports market.
Local special circumstances: In the Middle East and North Africa region, cricket has a strong cultural significance and is often seen as more than just a sport. This, coupled with the warm weather and large outdoor spaces, has led to the development of unique local formats of the game such as beach cricket and night cricket. Additionally, regulatory circumstances, such as limited access to public spaces for sports, have spurred the growth of indoor cricket arenas. These local factors have contributed to the popularity and growth of cricket in the region, shaping the market dynamics in a distinct way.
Underlying macroeconomic factors: The Cricket Market within the Sports Market is greatly impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. Countries with a robust economy and a growing middle class are seeing increased demand for cricket and related products, leading to growth in the market. Additionally, fiscal policies such as tax incentives and investments in sports infrastructure serve as key drivers of the markets development. However, countries with weaker economies and limited government support may see slower growth in the Cricket Market, highlighting the importance of economic factors in shaping the markets trajectory.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
