Baseball Merchandise - MENA

MENA

Highlights

Revenue in the Baseball Merchandise market is projected to reach US$6.75m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.42%, resulting in a projected market volume of US$7.24m by 2029.
In global comparison, most revenue will be generated United States (US$1.25bn in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$2.02 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 3.6m users by 2029.
User penetration in the Baseball Merchandise market will be at 0.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The baseball merchandise market in the MENA region has seen slow growth, hindered by factors like decreasing interest in the sport and limited options for online shopping of baseball products. However, recent efforts to promote baseball in the region are expected to boost the markets growth.

Customer preferences: One notable trend in the Baseball Merchandise Market of the Baseball Market within the Sports Market is the increasing popularity of eco-friendly and sustainable products. As consumers become more environmentally conscious, there has been a demand for merchandise made from ethically sourced materials and produced using environmentally friendly methods. This shift in consumer preferences is also driven by the rise of conscious consumerism, where individuals choose to support and promote socially responsible businesses. As a result, companies in the Baseball Merchandise Market are responding by offering more sustainable options to cater to this growing market.

Trends in the market: In the MENA region, the Baseball Merchandise Market has been experiencing a surge in online sales, with more consumers turning to e-commerce platforms to purchase baseball gear. This trend is expected to continue as internet and smartphone usage continues to rise. In addition, there is a growing demand for personalized merchandise, with fans seeking unique and exclusive items to show off their team pride. This presents opportunities for businesses to tap into the growing trend of customization, and expand their offerings to cater to this demand. However, as online shopping becomes more prevalent, brick-and-mortar stores may face challenges in remaining relevant and attracting customers. As a result, traditional retailers may need to innovate and enhance their in-store experience to stay competitive in the market.

Local special circumstances: In the MENA region, the Baseball Merchandise Market within the Baseball Market is heavily influenced by the cultural and religious values of the region. For example, during Ramadan, there is a significant increase in sales of merchandise featuring Arabic calligraphy and religious symbols. Additionally, the hot climate has led to a demand for lightweight and breathable materials in baseball apparel. Another factor to consider is the dominance of traditional sports such as football and cricket, which may limit the growth of the Baseball Merchandise Market in the region.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and import/export policies. Countries with strong economies and high disposable incomes tend to have a higher demand for baseball merchandise, thus driving market growth. In addition, policies such as tariffs and trade agreements can impact the availability and cost of imported baseball merchandise, making them an important consideration for market performance. Furthermore, economic stability and growth can also drive consumer confidence and purchasing power, leading to an increased demand for baseball merchandise in the market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.