The American Football market in the MENA region is facing a slow and negligible growth rate, influenced by various factors. These include limited media coverage, lack of merchandise options, and expensive ticket prices compared to other sports. However, initiatives promoting the sport and increasing awareness among consumers may drive future growth.
Customer preferences: Consumers in the American Football Market within the Sports Market are increasingly turning to subscription-based sports streaming services for live games and highlights, as traditional cable TV services become less popular. This trend is fueled by the rise of online and mobile viewing options, which offer greater flexibility and convenience for fans. Additionally, there has been a growing interest in fantasy football leagues, as fans seek a more interactive and engaging experience while following their favorite teams and players. These changes reflect the evolving preferences of younger generations, who prioritize digital and on-demand solutions.
Trends in the market: In the MENA region, there is a significant increase in the popularity of American football, with the sport gaining more traction and attracting a larger fan base. This is due to the efforts of major leagues, such as the National Football League (NFL), to expand their presence in the region through partnerships with local organizations. Additionally, there is a growing trend of hosting American football games in the region, with big-name teams from the US and Europe playing in front of enthusiastic crowds. This trend is set to continue in the foreseeable future, with the potential for the MENA region to become a major market for American football. This will have significant implications for industry stakeholders, as it opens up new opportunities for sponsorships, broadcasting rights, and merchandise sales in the region. It also highlights the potential for American football to become a globally recognized sport, with the MENA region being a key contributor to its growth.
Local special circumstances: One unique local factor that differentiates the American Football Market within the Sports Market is the strong cultural ties and support for the sport in the United States. Unlike other markets where there may be multiple popular sports and a more diverse fan base, American Football has a dedicated and passionate following in the US. This has a major influence on market dynamics, as it leads to large investments in teams, players, and events, as well as a strong consumer demand for merchandise and media coverage. This cultural aspect also makes it challenging for American Football to gain popularity in other regions, such as the MENA region, where other sports may have stronger cultural ties and fan bases.
Underlying macroeconomic factors: The American Football Market within the Sports Market is influenced by macroeconomic factors such as consumer spending on leisure activities, disposable income levels, and overall economic stability. Countries with strong economies and high spending power are more likely to see an increase in demand for American football products and events. Additionally, fiscal policies and foreign investments in the sports industry can also impact the markets performance. As global economic trends continue to shift, it is important for the American football market to adapt and attract new audiences to maintain growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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