The Basketball Media Market in MENA has seen slow growth due to factors such as limited access to digital platforms and lack of health awareness among consumers. However, with the rising popularity of online services, this market is expected to experience significant growth in the near future.
Customer preferences: As the popularity of basketball continues to rise in the MENA region, there has been a noticeable shift towards digital platforms for consuming sports media content. With the increasing availability of smartphones and high-speed internet, consumers are gravitating towards live streaming, social media channels, and other online sources for the latest basketball news and highlights. This trend is further fueled by the regions younger demographics, who embrace technology and prefer to access content on their own terms.
Trends in the market: In MENA, there has been a significant increase in the popularity of basketball in recent years, fueled by the success of several prominent local players. This has led to a surge in demand for basketball media, with both traditional and digital platforms offering comprehensive coverage of games and player profiles. Additionally, there is a growing trend of partnership collaborations between major sports brands and media outlets, further contributing to the growth of the basketball media market. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to expand their reach and tap into new revenue streams through targeted marketing and advertising.
Local special circumstances:
In the MENA region, the Basketball Media Market has experienced significant growth in recent years, driven by the rise of social media and the increasing popularity of basketball among the youth. However, compared to other markets, the MENA region has its own unique challenges, particularly in terms of regulatory restrictions on media content and the dominance of traditional media outlets. Furthermore, cultural factors also play a significant role, as basketball is deeply ingrained in the Arab culture, making it a highly lucrative market for basketball media. Additionally, the geographical diversity of the region, with diverse languages and preferences, presents a challenge for media companies to cater to the varied audiences effectively. All these factors shape the market dynamics of the Basketball Media Market in MENA, making it distinct from other regions.
Underlying macroeconomic factors: The development of the Basketball Media Market within the Sports Market in the MENA region is also strongly impacted by macroeconomic factors, such as overall economic growth, government policies and investments, and the level of technological infrastructure. Countries with stable economic performance and a supportive regulatory environment are likely to see a higher growth rate in this market compared to countries with economic challenges and limited government initiatives. Furthermore, the growing popularity of basketball in the region and the increasing availability of digital platforms for content consumption are also key drivers of market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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