Key regions: United Kingdom, Germany, India, United States, South Korea
The Games market in United Arab Emirates is experiencing significant growth and development.
Customer preferences: Customers in United Arab Emirates have shown a strong preference for mobile gaming. With the increasing popularity of smartphones and the availability of high-speed internet connections, mobile gaming has become a convenient and accessible form of entertainment. Additionally, customers in United Arab Emirates are also interested in console gaming, with a growing number of households owning gaming consoles such as PlayStation and Xbox.
Trends in the market: One of the key trends in the Games market in United Arab Emirates is the rise of esports. Esports tournaments and events are gaining popularity, attracting both local and international participants. This trend is driven by the increasing interest in competitive gaming and the growing number of professional esports teams in the region. As a result, there is a growing demand for gaming accessories and equipment. Another trend in the market is the increasing focus on localization. Game developers are recognizing the importance of catering to the local market by offering games in Arabic language and incorporating local cultural elements. This trend is driven by the desire to provide a more immersive and relatable gaming experience to customers in United Arab Emirates.
Local special circumstances: One of the special circumstances in the Games market in United Arab Emirates is the strict regulations and censorship policies. The government has implemented strict guidelines for the content of games, particularly when it comes to violence and explicit content. Game developers need to ensure that their games comply with these regulations in order to be approved for sale in the country. This can pose challenges for international game developers who may need to modify their games to meet the local requirements.
Underlying macroeconomic factors: The growth of the Games market in United Arab Emirates can be attributed to several underlying macroeconomic factors. The country has a high disposable income and a young population, which are key drivers of consumer spending on entertainment products such as games. Additionally, the government has been actively promoting the development of the technology and digital entertainment sectors, which has created a favorable environment for the growth of the Games market. In conclusion, the Games market in United Arab Emirates is experiencing growth and development driven by customer preferences for mobile and console gaming, the rise of esports, the focus on localization, as well as the underlying macroeconomic factors such as high disposable income and government support. However, game developers need to navigate the strict regulations and censorship policies in order to successfully penetrate the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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