Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in United Arab Emirates is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in United Arab Emirates are shifting towards on-demand streaming services and high-quality content.
With the increasing availability of high-speed internet and the rise of smartphones and smart TVs, consumers are demanding more flexibility and convenience in their entertainment options. They are opting for streaming services that offer a wide range of content, including movies, TV shows, and documentaries, which can be accessed anytime and anywhere. This shift in customer preferences is driving the growth of subscription-based streaming platforms in the country.
Trends in the TV & Video market in United Arab Emirates are also contributing to its development. One of the key trends is the growth of local content production. With the rise of digital platforms and the increasing demand for original content, local production companies are investing in creating high-quality TV shows and movies that cater to the preferences of the local audience.
This trend not only boosts the local content industry but also attracts international streaming platforms to collaborate and distribute these productions globally. Another trend in the market is the increasing adoption of smart TVs and connected devices. Consumers are seeking seamless integration between their TVs and other devices, such as smartphones and tablets, to enhance their viewing experience.
This trend is driving the demand for smart TVs that offer internet connectivity, app stores, and voice control features. Additionally, the popularity of streaming devices, such as Chromecast and Apple TV, is on the rise as they provide an easy and convenient way to access online streaming services on traditional TVs. Local special circumstances in the United Arab Emirates are also influencing the development of the TV & Video market.
The country has a large expatriate population, which has diverse cultural backgrounds and preferences. This diversity creates a demand for a wide range of content, including international TV shows, movies, and sports events. To cater to this demand, streaming platforms are expanding their content libraries to include a variety of genres and languages, making the market more inclusive and appealing to a broader audience.
Underlying macroeconomic factors, such as the country's strong economy and high disposable income, are also driving the growth of the TV & Video market in United Arab Emirates. The country has a thriving media and entertainment industry, which attracts both local and international players. The government's efforts to promote the media sector through initiatives and incentives further contribute to the market's development.
Additionally, the increasing tourism industry in the country brings in a large number of visitors who seek entertainment options, leading to a higher demand for TV and video services. In conclusion, the TV & Video market in United Arab Emirates is witnessing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the growth of local content production, the adoption of smart TVs and connected devices, and the country's diverse population and strong economy all contribute to the market's positive trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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