Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in United Arab Emirates has been experiencing significant growth in recent years. Customer preferences have shifted towards consuming video content online, leading to a surge in demand for OTT video services. Additionally, several trends in the market have contributed to its development, including the increasing availability of high-speed internet and the rising popularity of smartphones and smart TVs.
Customer preferences: Customers in the United Arab Emirates have shown a strong preference for consuming video content online. This can be attributed to several factors, including the convenience and flexibility of accessing content anytime and anywhere. OTT video services offer a wide range of content options, including movies, TV shows, and original programming, catering to the diverse preferences of customers. The ability to stream content on multiple devices, such as smartphones, tablets, and smart TVs, has further enhanced the appeal of OTT video services among consumers.
Trends in the market: One of the key trends in the OTT video market in the United Arab Emirates is the increasing availability of high-speed internet. The country has witnessed significant investments in broadband infrastructure, resulting in improved internet speeds and reliability. This has enabled consumers to stream high-quality video content without buffering or interruptions, enhancing the overall viewing experience. Another trend is the rising popularity of smartphones and smart TVs. The United Arab Emirates has one of the highest smartphone penetration rates in the world, with a large portion of the population owning smartphones. This has facilitated the consumption of OTT video content on mobile devices, allowing users to watch their favorite shows and movies on the go. Additionally, the increasing adoption of smart TVs has made it easier for consumers to access OTT video services directly on their television screens.
Local special circumstances: The United Arab Emirates has a diverse population comprising both locals and expatriates from different countries. This multicultural environment has contributed to the demand for a wide variety of content in different languages, catering to the preferences of different communities. OTT video services have capitalized on this by offering localized content in multiple languages, including Arabic, English, Hindi, and others.
Underlying macroeconomic factors: The United Arab Emirates has a strong economy and a high standard of living, which has contributed to the growth of the OTT video market. The disposable income of consumers has increased, allowing them to spend more on entertainment and leisure activities. Additionally, the government has been supportive of the digital media industry, providing a favorable regulatory environment and promoting the development of local content. These factors have created a conducive environment for the growth of the OTT video market in the United Arab Emirates.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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