Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in United Arab Emirates has been experiencing significant growth in recent years. Customer preferences are shifting towards digital streaming services and on-demand content, leading to a decline in traditional TV viewership. However, the demand for home video products such as DVDs and Blu-rays remains steady.
Customer preferences: Customers in United Arab Emirates are increasingly opting for digital streaming services over traditional TV. The convenience and flexibility offered by platforms like Netflix and Amazon Prime Video have attracted a large number of subscribers. The availability of a wide range of content, including international TV shows and movies, has made these services popular among the local population. Additionally, the rise of smart TVs and streaming devices has made it easier for consumers to access these platforms from the comfort of their homes.
Trends in the market: The rise of digital streaming services has led to a decline in traditional TV viewership. Many consumers are cutting the cord and canceling their cable or satellite TV subscriptions in favor of streaming services. This trend is expected to continue as more households in United Arab Emirates gain access to high-speed internet connections. However, it is worth noting that traditional TV still holds a significant share of the market, especially among older demographics who prefer the familiarity and reliability of broadcast television.
Local special circumstances: United Arab Emirates has a diverse population with a mix of local and expatriate residents. This diversity is reflected in the content preferences of consumers. While there is a demand for international content, there is also a strong interest in local Arabic-language programming. This has led to the emergence of local streaming platforms that cater specifically to the needs of the Arab-speaking population. These platforms offer a range of Arabic TV shows, movies, and documentaries, attracting a loyal customer base.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in United Arab Emirates can be attributed to several macroeconomic factors. The country has a high GDP per capita and a relatively affluent population, which enables consumers to invest in home entertainment products and services. Additionally, the government has been investing in infrastructure development, including the expansion of high-speed internet networks. This has improved internet connectivity and made it easier for consumers to access digital streaming services. In conclusion, the Traditional TV & Home Video market in United Arab Emirates is evolving in response to changing customer preferences and advancements in technology. The rise of digital streaming services is reshaping the market, with consumers opting for on-demand content over traditional TV. However, the demand for home video products remains steady, particularly among older demographics. The local special circumstances, such as the diverse population and the preference for Arabic-language content, have also influenced the market trends. Overall, the market is driven by the underlying macroeconomic factors, including the country's high GDP per capita and government investments in infrastructure development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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