Media - Argentina | Statista Market Forecast

In Argentina, revenue in the Media market is projected to reach US$8.21bn in 2025.
The largest market within this market in Argentina is TV & Video, which is expected to have a market volume of US$5.55bn in 2025.
In a global context, the highest revenue will be generated the United States, amounting to US$569.73bn in 2025.
Furthermore, in Argentina's Media market, it is anticipated that 22.72% of total revenues will be generated through digital Media market by 2029.
Argentina's media landscape is increasingly dominated by digital platforms, reflecting a significant shift in consumer behavior and content consumption preferences.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

Media: market data & analysis

The Media Market in Argentina is witnessing moderate growth, fueled by the rising consumption of digital content, evolving consumer preferences, and the integration of technology in traditional media. These dynamics are reshaping how audiences engage with diverse media formats.

Customer preferences: Consumers in Argentina are increasingly gravitating towards streaming services and on-demand content, reflecting a shift in entertainment consumption driven by convenience and personalization. This trend is particularly pronounced among younger demographics, who prioritize mobile access and diverse content offerings. Additionally, the rise of social media platforms as news sources is reshaping how audiences engage with journalism, leading to a preference for short, visually engaging formats. This evolution underscores a growing demand for interactive and immersive media experiences.

Trends in the market: In Argentina, the media market is experiencing a significant shift towards streaming platforms, with consumers increasingly favoring on-demand content over traditional broadcasting. This trend is particularly evident among younger audiences who are drawn to mobile accessibility and varied content options. Additionally, social media's role as a news source is expanding, prompting a preference for concise, visually appealing formats that engage users effectively. These developments highlight the need for media companies to adapt their strategies, focusing on interactive experiences and innovative content delivery to remain competitive in a rapidly evolving landscape.

Local special circumstances: In Argentina, the media market is uniquely influenced by its diverse cultural landscape and economic challenges. The country's rich artistic heritage fosters a demand for localized content that resonates with various communities, encouraging platforms to invest in regional productions. Additionally, economic fluctuations impact consumers' spending power, leading to a greater appetite for affordable streaming options. Regulatory factors, such as content quotas for local productions, further shape the competitive landscape, compelling media companies to prioritize unique Argentine narratives and adapt their strategies accordingly.

Underlying macroeconomic factors: The media market in Argentina is significantly shaped by macroeconomic factors such as inflation rates, currency volatility, and government fiscal policies. Economic instability often leads to reduced consumer spending, prompting media companies to adopt more competitive pricing strategies and explore alternative revenue models, such as ad-supported content. Furthermore, shifts in global media consumption trends, including the rise of digital platforms, compel local players to innovate and diversify their offerings. Regulatory frameworks also influence content creation, as the government promotes local production to preserve cultural identity, thereby impacting investment flows and market dynamics in the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.

Media - Argentina

Revenue

Analyst Opinion

Users

Media Usage

Global Comparison

Methodology

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Key Market Indicators

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