Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Argentina is experiencing significant growth and development in recent years.
Customer preferences: Argentinian consumers have shown a strong preference for digital media platforms, with a significant increase in online media consumption. This shift can be attributed to the widespread availability of smartphones and high-speed internet connections, which have made it easier for consumers to access and consume digital content. Additionally, social media platforms have gained popularity among consumers, with many using these platforms as a primary source of news and entertainment.
Trends in the market: One of the key trends in the media market in Argentina is the rise of streaming services. Streaming platforms such as Netflix and Amazon Prime Video have gained a large user base in the country, offering a wide range of content including movies, TV shows, and documentaries. This trend can be attributed to the convenience and affordability of these services, as well as the increasing demand for on-demand content. Another trend in the market is the growth of digital advertising. As more consumers shift their attention to online platforms, advertisers are following suit by allocating a larger portion of their advertising budgets to digital channels. This trend is driven by the ability to target specific audiences, measure campaign performance, and the overall effectiveness of digital advertising in reaching consumers.
Local special circumstances: Argentina has a vibrant media landscape, with a diverse range of media outlets including newspapers, television channels, radio stations, and online platforms. This diversity allows for a wide variety of content and viewpoints to be available to consumers. Additionally, the country has a strong tradition of journalism, with many media outlets providing in-depth reporting and analysis on a wide range of topics. However, the media market in Argentina also faces challenges. One of the main challenges is the economic instability in the country, which has led to fluctuations in advertising spending and consumer purchasing power. Additionally, there are concerns about media ownership concentration, with a few large conglomerates dominating the market. This concentration of ownership can limit the diversity of content and viewpoints available to consumers.
Underlying macroeconomic factors: The development of the media market in Argentina is influenced by several macroeconomic factors. The country has experienced periods of economic growth and recession in recent years, which have had an impact on consumer spending and advertising budgets. Additionally, inflation and currency fluctuations can affect the purchasing power of consumers and the profitability of media companies. Government regulations and policies also play a role in shaping the media market. Argentina has laws that regulate media ownership and promote diversity in the sector. These regulations aim to prevent the concentration of media ownership and ensure that a variety of voices and perspectives are represented in the media landscape. In conclusion, the media market in Argentina is evolving to meet the changing preferences of consumers. The rise of digital media platforms and streaming services reflects the increasing demand for on-demand content and convenience. However, the market also faces challenges such as economic instability and concerns about media ownership concentration. Overall, the development of the media market in Argentina is influenced by customer preferences, local special circumstances, and underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
