Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Argentina is experiencing significant growth and development. Customer preferences are shifting towards online streaming services, leading to an increase in demand for OTT video platforms. This trend is driven by several factors, including the convenience and flexibility offered by these platforms, as well as the availability of a wide range of content.
Customer preferences: Argentinian consumers are increasingly turning to OTT video platforms as their primary source of entertainment. This shift in preference can be attributed to several factors. Firstly, the convenience of streaming services allows users to access content anytime, anywhere, without the need for traditional cable or satellite TV subscriptions. This flexibility is particularly appealing to younger generations who value on-demand access to their favorite shows and movies. Furthermore, the availability of a diverse range of content on OTT platforms is another key driver of customer preference. These platforms offer a wide selection of movies, TV shows, and original content, catering to various interests and preferences. This variety ensures that there is something for everyone, further attracting consumers to OTT video services.
Trends in the market: One of the notable trends in the OTT video market in Argentina is the increasing competition among streaming platforms. As the market continues to grow, both local and international players are entering the scene, offering their own unique content and features. This competition is driving innovation and improvement in the quality of services and content available to consumers. Another trend is the rise of local content production. Argentinian audiences have shown a strong preference for locally produced content, including TV shows and movies. OTT platforms are recognizing this demand and investing in the production of original Argentinian content. This not only attracts local viewers but also positions these platforms as supporters of the local entertainment industry.
Local special circumstances: Argentina has a strong tradition of film and television production, with a rich cultural heritage. This has contributed to the popularity of OTT video platforms in the country, as consumers appreciate and support local content. Additionally, the relatively high internet penetration rate in Argentina has facilitated the adoption of OTT video services, as users have access to high-speed internet connections necessary for streaming.
Underlying macroeconomic factors: The economic landscape in Argentina has also played a role in the development of the OTT video market. The country has experienced economic challenges in recent years, including high inflation and currency devaluation. These factors have led to a decline in disposable income for many consumers, making traditional cable or satellite TV subscriptions less affordable. As a result, consumers are turning to more cost-effective alternatives, such as OTT video platforms. In conclusion, the OTT Video market in Argentina is experiencing significant growth and development. Customer preferences for convenience, flexibility, and a wide range of content are driving the demand for OTT video platforms. The market is characterized by increasing competition, the rise of local content production, and a strong tradition of film and television production. The economic landscape in Argentina, with its economic challenges, has also contributed to the growth of the OTT video market as consumers seek more affordable entertainment options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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