Key regions: South Korea, United Kingdom, Germany, United States, Europe
The Box Office market in Argentina has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Argentinian moviegoers have shown a strong preference for local films, with domestic productions consistently performing well at the box office. This preference for homegrown content can be attributed to a sense of national pride and a desire to support the local film industry. Additionally, Argentinian audiences have shown a growing interest in international films, particularly those from Hollywood. The popularity of superhero movies and franchises has been particularly evident in the Argentinian market, with these films attracting large audiences.
Trends in the market: One notable trend in the Argentinian Box Office market is the increasing popularity of digital ticketing platforms. Online ticket sales have become more prevalent in recent years, allowing moviegoers to conveniently purchase tickets from the comfort of their homes or on their mobile devices. This trend has been driven by the widespread availability of high-speed internet and the growing adoption of smartphones in Argentina. Another trend in the market is the rise of premium movie experiences. Argentinian audiences are increasingly willing to pay a premium for enhanced movie experiences, such as IMAX screenings, 3D movies, and luxury theaters with comfortable seating and gourmet food options. This trend reflects a desire for immersive and high-quality entertainment experiences.
Local special circumstances: One unique aspect of the Argentinian Box Office market is the strong influence of cultural events and holidays. During national holidays and long weekends, there is often a surge in movie attendance as families and friends gather to enjoy films together. Additionally, film festivals and awards ceremonies, such as the Buenos Aires International Festival of Independent Cinema and the Argentine Academy Awards, contribute to the vibrancy of the local film industry and generate increased interest in cinema.
Underlying macroeconomic factors: The growth of the Box Office market in Argentina can also be attributed to underlying macroeconomic factors. The country has experienced periods of economic stability, which has led to increased disposable income and consumer spending. As a result, more Argentinians are able to afford movie tickets and indulge in leisure activities. Additionally, the depreciation of the Argentine peso has made international films more affordable, leading to increased demand for foreign movies. In conclusion, the Box Office market in Argentina is developing due to changing customer preferences, such as a preference for local and international films, the rise of digital ticketing platforms, and the demand for premium movie experiences. Local special circumstances, such as cultural events and holidays, also contribute to the growth of the market. Underlying macroeconomic factors, including economic stability and currency depreciation, further support the development of the Box Office market in Argentina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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