Key regions: China, United States, Asia, Germany, France
The eSports market in Argentina has seen steady growth in recent years, driven by factors such as increasing popularity among younger generations, growing interest from sponsors and advertisers, and the convenience of online streaming and betting. However, the market's growth rate remains subdued due to challenges such as limited investment and infrastructure, regulatory hurdles, and competition from other entertainment options. Despite these obstacles, the market is expected to continue its upward trajectory as more companies and investors recognize the potential of this rapidly growing industry.
Customer preferences: As the popularity of eSports continues to grow in Argentina, there has been a notable increase in demand for gaming-related merchandise and accessories. This trend is driven by the rise of gaming culture and the desire for players to showcase their passion for their favorite games. Additionally, with the younger demographic being the primary audience for eSports, there has been a shift towards more affordable and accessible gaming options, such as mobile and free-to-play games. This trend is also influenced by the increasing use of smartphones and the internet among this demographic, making eSports more accessible and appealing than traditional sports.
Trends in the market: In Argentina, the eSports market is experiencing a surge in popularity, with more players and viewers joining the scene. This trend is significant as it highlights the growing interest and potential for growth in the country's eSports industry. Additionally, the rise of professional eSports teams and tournaments in Argentina has also led to an increase in sponsorships and investments, creating new opportunities for industry stakeholders. With the continued development of infrastructure and support for eSports, Argentina's market is expected to continue its upward trajectory, solidifying its position as a major player in the global eSports scene.
Local special circumstances: In Argentina, the eSports market is gaining traction due to the country's large gaming community and the rise of online gaming platforms. The country's strong internet infrastructure and high smartphone penetration rate have also contributed to the growth of eSports. Additionally, the cultural emphasis on competitive sports and the government's support for the development of eSports have further boosted the market. In contrast to other markets, Argentina's unique combination of digital readiness and cultural factors has created a fertile ground for the expansion of the eSports industry.
Underlying macroeconomic factors: The eSports market in Argentina is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. With a growing economy and favorable regulatory environment, Argentina has seen a significant increase in investment and development in the eSports sector. Furthermore, the country's large youth population and increasing internet penetration rate are also contributing to the expansion of the eSports market. However, the volatility of the Argentine peso and the country's high inflation rate may pose challenges for the growth of the market in the long term. Additionally, the country's economic health and fiscal policies will play a crucial role in determining the future growth and sustainability of the eSports industry in Argentina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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