Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Argentina has been experiencing significant growth in recent years.
Customer preferences: Argentinian consumers have shown a strong preference for traditional TV and home video content. This can be attributed to several factors, including the cultural significance of television in Argentina and the availability of a wide range of local and international programming. Additionally, many Argentinian households still rely on traditional TV and home video as their primary source of entertainment, which has contributed to the sustained demand for these services.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Argentina is the increasing popularity of streaming services. While traditional TV and home video formats continue to dominate the market, streaming platforms such as Netflix and Amazon Prime Video have gained traction among Argentinian consumers. This can be attributed to the convenience and flexibility offered by these platforms, as well as the growing availability of high-speed internet connections in the country. Another trend in the market is the emergence of local production companies and content creators. Argentinian television shows and movies have gained international recognition in recent years, attracting a global audience. This has not only boosted the local industry but has also contributed to the overall growth of the Traditional TV & Home Video market in Argentina.
Local special circumstances: Argentina has a vibrant entertainment industry, with a long history of producing high-quality television shows and movies. This has created a strong demand for traditional TV and home video content among both domestic and international audiences. Additionally, the country has a rich cultural heritage, which is often reflected in the content produced for traditional TV and home video platforms.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Argentina can also be attributed to several underlying macroeconomic factors. The country has experienced periods of economic instability in the past, which has led to a preference for at-home entertainment options such as traditional TV and home video. Additionally, the affordability and accessibility of these services have made them a popular choice among Argentinian consumers. In conclusion, the Traditional TV & Home Video market in Argentina is experiencing growth due to customer preferences for traditional TV and home video content, the increasing popularity of streaming services, the emergence of local production companies, and the country's vibrant entertainment industry. These trends are further supported by underlying macroeconomic factors such as economic stability and the affordability of these services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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