Metaverse - Argentina

  • Argentina
  • In 2024, the projected value of the Metaverse market is set to reach US$639.7m in Argentina.
  • This value is expected to experience a compound annual growth rate (CAGR 2024-2030) of 40.79%, resulting in a projected market volume of US$4,982.0m by 2030.
  • With a projected market volume of US$23.0bn in 2024, the majority of the value is generated in Argentina.
  • Furthermore, in the Metaverse market, the number of users is expected to reach 22.0m users by 2030.
  • The user penetration rate is forecasted to be 15.7% in 2024 and is expected to increase to 46.1% by 2030.
  • Lastly, the average value per user (ARPU) is projected to amount to US$88.6 in Argentina.
  • Argentina is experiencing a growing interest in virtual reality and blockchain technology, driving the development of its Metaverse market.
 
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Analyst Opinion

The Metaverse market in Argentina is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Argentina are playing a crucial role in the development of the Metaverse market.

Argentinians are increasingly seeking immersive and interactive digital experiences, which aligns with the concept of the Metaverse. The younger generation, in particular, is highly tech-savvy and enthusiastic about exploring virtual worlds and online communities. This growing demand for virtual experiences is fueling the expansion of the Metaverse market in Argentina.

Trends in the market further contribute to the development of the Metaverse in Argentina. The COVID-19 pandemic has accelerated the adoption of digital technologies and virtual platforms. With lockdowns and social distancing measures in place, people turned to virtual environments for work, education, entertainment, and social interactions.

This shift has created a fertile ground for the Metaverse market to thrive, as individuals seek more immersive and engaging virtual experiences. Local special circumstances also play a role in the development of the Metaverse market in Argentina. The country has a vibrant gaming and tech industry, with a pool of talented developers and entrepreneurs.

This ecosystem provides a strong foundation for the creation and innovation of Metaverse-related technologies and platforms. Additionally, Argentina has a large and active online gaming community, which contributes to the demand for virtual worlds and online interactions. Underlying macroeconomic factors further support the growth of the Metaverse market in Argentina.

The country has a relatively high internet penetration rate, with a large percentage of the population having access to the internet. This widespread connectivity enables more people to participate in the Metaverse and engage with virtual experiences. Furthermore, the government has been investing in digital infrastructure and promoting technological innovation, creating an enabling environment for the Metaverse market to thrive.

In conclusion, the Metaverse market in Argentina is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for immersive virtual experiences, accelerated by the COVID-19 pandemic, is driving the expansion of the market. Argentina's vibrant gaming and tech industry, coupled with a large online gaming community, provide a fertile ground for the creation and innovation of Metaverse-related technologies.

The country's high internet penetration rate and government support for digital infrastructure further contribute to the growth of the market.

Methodology

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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