The Games Live Streaming market in Argentina is experiencing significant growth and development.
Customer preferences: Argentinian customers are increasingly turning to live streaming platforms to watch and engage with their favorite games. This preference for live streaming is driven by several factors. Firstly, it allows gamers to watch professional players compete in real-time, providing an immersive and interactive experience. Additionally, live streaming platforms often offer chat features, enabling viewers to engage with both the streamer and other audience members. This social aspect of live streaming appeals to Argentinian gamers, as it allows them to connect with a community of like-minded individuals.
Trends in the market: One of the key trends in the Games Live Streaming market in Argentina is the rise of esports. Esports refers to competitive video gaming, where professional players compete against each other in tournaments. The popularity of esports has soared in recent years, both globally and in Argentina. As a result, there is a growing demand for live streaming platforms that provide coverage of esports events. This trend is driven by the increasing recognition of esports as a legitimate sport, as well as the rise of professional esports teams and leagues. Another trend in the market is the emergence of local gaming influencers and streamers. These individuals have gained a significant following on platforms such as Twitch and YouTube, where they stream themselves playing games and provide commentary. Argentinian gamers are drawn to these local streamers as they offer a more relatable and culturally relevant experience. This trend is further fueled by the growing accessibility of streaming technology, which allows anyone with a computer and internet connection to become a streamer.
Local special circumstances: Argentina has a vibrant gaming community, with a large number of passionate gamers. This has created a strong demand for live streaming platforms that cater to the specific preferences and interests of Argentinian gamers. As a result, there are several local streaming platforms that have gained popularity in the country. These platforms often feature content in Spanish and showcase local gaming events and tournaments. This localization is a key factor in the success of these platforms, as it allows them to connect with the Argentinian gaming community on a deeper level.
Underlying macroeconomic factors: The growth of the Games Live Streaming market in Argentina can also be attributed to several underlying macroeconomic factors. Firstly, the increasing availability and affordability of high-speed internet connections have made live streaming more accessible to a larger audience. This has allowed more Argentinians to participate in and engage with the live streaming community. Additionally, the rise of smartphones and mobile devices has further expanded the reach of live streaming platforms, as users can now watch streams on the go. Finally, the growing popularity of gaming as a form of entertainment has contributed to the demand for live streaming platforms in Argentina. As more people turn to gaming as a recreational activity, the need for platforms that provide live streaming services has increased.
Data coverage:
Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.Modeling approach / Market size:
Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.Additional Notes:
The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.
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