Key regions: France, South Korea, Europe, India, Asia
The Online Games market in Argentina has been experiencing significant growth in recent years. Customer preferences for online gaming have been shifting towards mobile gaming and multiplayer online games. This trend is driven by the increasing availability of smartphones and the growing popularity of social gaming.
Customer preferences: In Argentina, customer preferences for online games have been influenced by the widespread adoption of smartphones. Mobile gaming has become increasingly popular as people are able to play games on the go. This convenience factor has led to a surge in the number of mobile game downloads and in-app purchases. Additionally, multiplayer online games have gained traction among Argentinian gamers. The ability to connect with friends and compete against other players in real-time has become a key driver for customer engagement.
Trends in the market: One of the major trends in the online games market in Argentina is the rise of free-to-play games. This business model allows players to download and play games for free, while generating revenue through in-app purchases and advertisements. This trend has been successful in attracting a large number of players and monetizing their engagement. Another trend is the increasing popularity of esports in Argentina. Esports tournaments and events have gained significant attention, with a growing number of players and spectators participating in competitive gaming.
Local special circumstances: Argentina has a strong gaming culture, with a large number of avid gamers in the country. The availability of high-speed internet and affordable smartphones has made online gaming accessible to a wide audience. Additionally, the Argentinian government has been supportive of the gaming industry, providing incentives and tax breaks to game developers and publishers. This has encouraged the growth of the online games market and attracted international companies to invest in the country.
Underlying macroeconomic factors: The growth of the online games market in Argentina can be attributed to several macroeconomic factors. The country has a large and young population, which represents a significant market for online games. Additionally, the increasing disposable income of Argentinian consumers has allowed them to spend more on entertainment, including online gaming. The stable economic conditions and technological advancements in the country have also contributed to the growth of the online games market. In conclusion, the online games market in Argentina is experiencing significant growth due to customer preferences for mobile gaming and multiplayer online games. The rise of free-to-play games and the popularity of esports are key trends in the market. The gaming culture, government support, and favorable macroeconomic factors are contributing to the development of the online games market in Argentina.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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