Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Argentina has been experiencing significant growth in recent years. Customer preferences have shifted towards online streaming services, leading to a decline in traditional TV viewership. This trend can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and other mobile devices.
Customer preferences: Argentinian consumers have shown a strong preference for online streaming services over traditional TV. This can be attributed to several factors. Firstly, the convenience of being able to watch content anytime, anywhere has made online streaming services more appealing. Additionally, the availability of a wide range of content, including both local and international shows and movies, has attracted consumers to these platforms. The ability to access personalized recommendations and create custom playlists has also contributed to the popularity of online streaming services.
Trends in the market: One of the key trends in the TV & Video market in Argentina is the increasing adoption of over-the-top (OTT) platforms. These platforms offer a wide range of content, including both live TV channels and on-demand content, and can be accessed through internet-connected devices such as smart TVs, smartphones, and tablets. This trend is driven by the growing availability of high-speed internet and the increasing penetration of smartphones in the country. Another trend in the market is the rise of local content production. Argentinian TV and film production companies are creating high-quality content that resonates with local audiences. This has not only led to an increase in the availability of local content on streaming platforms but has also boosted the growth of the local entertainment industry.
Local special circumstances: Argentina has a vibrant entertainment industry with a strong tradition of producing high-quality TV shows and movies. This has helped drive the growth of the TV & Video market in the country. Additionally, the relatively low cost of internet access and the widespread availability of smartphones have made online streaming services accessible to a large portion of the population.
Underlying macroeconomic factors: The growth of the TV & Video market in Argentina is also influenced by underlying macroeconomic factors. The country has experienced periods of economic instability in recent years, which has led to a decline in disposable income for many consumers. As a result, consumers are looking for more affordable entertainment options, such as online streaming services, rather than expensive cable or satellite TV subscriptions. Furthermore, the COVID-19 pandemic has accelerated the shift towards online streaming services in Argentina. With people spending more time at home and looking for entertainment options, the demand for online content has increased significantly. This trend is expected to continue even after the pandemic, as consumers have become accustomed to the convenience and flexibility of online streaming services. In conclusion, the TV & Video market in Argentina is experiencing a shift towards online streaming services, driven by customer preferences for convenience and a wide range of content. The rise of OTT platforms and the production of local content are key trends in the market. The affordability of internet access and the widespread availability of smartphones have also contributed to the growth of the market. Overall, the TV & Video market in Argentina is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
