Key regions: Germany, Europe, United States, China, United Kingdom
The Cinema Concessions market in Argentina has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Argentina, customers have shown a growing preference for a more immersive cinema experience, which has fueled the demand for cinema concessions. Moviegoers are increasingly looking for a complete entertainment package, where they can enjoy not only the film but also indulge in delicious snacks and beverages. This trend is in line with global market preferences, as cinema concessions have become an integral part of the movie-watching experience worldwide.
Trends in the market: One of the key trends in the Cinema Concessions market in Argentina is the expansion of food and beverage options. Cinemas are now offering a wider variety of snacks and drinks, ranging from traditional popcorn and soda to gourmet options such as nachos, hot dogs, and specialty cocktails. This trend is driven by the desire to cater to diverse customer preferences and provide a unique and memorable experience. Another trend in the market is the integration of technology to enhance the cinema concessions experience. Many cinemas in Argentina are now equipped with self-service kiosks and mobile apps that allow customers to order and customize their snacks and beverages. This not only improves efficiency and convenience but also provides an interactive and personalized experience for customers.
Local special circumstances: Argentina has a strong culture of socializing and gathering with friends and family. Going to the cinema is a popular activity for people of all ages, and cinema concessions play a crucial role in enhancing this social experience. The availability of a wide range of food and beverage options allows moviegoers to enjoy their favorite snacks while spending quality time with their loved ones.
Underlying macroeconomic factors: The growth of the Cinema Concessions market in Argentina can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has resulted in increased disposable income and higher consumer spending. As a result, people are more willing to spend on leisure activities such as going to the cinema and indulging in cinema concessions. In conclusion, the Cinema Concessions market in Argentina is developing due to changing customer preferences, the integration of technology, local socializing culture, and favorable macroeconomic factors. The expansion of food and beverage options, along with the use of technology to enhance the cinema concessions experience, has contributed to the growth of the market. Additionally, the strong socializing culture in Argentina and the country's stable economic growth have further fueled the demand for cinema concessions.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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