Instant Messaging Advertising - Bahrain

Ad spending in the Instant Messaging Advertising market in Bahrain is projected to reach US$66.94k in 2024.
The ad spending is expected to show an annual growth rate (CAGR 2024-2030) of 3.38%, resulting in a projected market volume of US$81.71k by 2030.
In global comparison, most ad spending will be generated the United States (US$74.28m in 2024).
The average ad spending per internet user in the Instant Messaging Advertising market is projected to amount to US$0.05 in 2024.
In Bahrain, Instant Messaging Advertising is gaining traction among businesses seeking targeted and engaging ways to reach their audience in a tech-savvy market.

Definition:

Instant Messaging Advertising refers to advertising that delivers promotional messages to potential customers through online chat platforms or applications. This type of ad spending covers various ad formats that appear within or alongside instant messaging conversations, such as instant messaging on Facebook messenger or applications such as WhatsApp, Line, and WeChat.

Additional information:

Instant Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for instant messaging advertisements
Software fees for creating and distributing instant messaging advertisements

Service agencies
Consultant fees
Production costs
Design services

The Instant Messaging Advertising market in Bahrain is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Bahrain, customers have shown a strong preference for instant messaging as a means of communication. With the widespread use of smartphones and the popularity of messaging apps such as WhatsApp and Facebook Messenger, people in Bahrain are increasingly relying on these platforms to connect with friends, family, and businesses. This shift in customer behavior has created a fertile ground for instant messaging advertising to thrive.

Trends in the market: One of the key trends in the instant messaging advertising market in Bahrain is the increasing adoption of personalized and targeted advertising. Advertisers are leveraging the vast amount of data collected from instant messaging platforms to deliver tailored advertisements to users. This approach not only improves the effectiveness of advertising campaigns but also enhances the user experience by delivering relevant content. Another trend in the market is the rise of chatbots. Businesses in Bahrain are increasingly using chatbots on instant messaging platforms to engage with customers and provide personalized assistance. These chatbots can also be used to deliver targeted advertisements based on user preferences and behavior. This trend not only improves customer engagement but also provides new opportunities for advertisers to reach their target audience.

Local special circumstances: Bahrain has a young and tech-savvy population, with a high smartphone penetration rate. This demographic profile makes Bahrain an attractive market for instant messaging advertising. Additionally, Bahrain is known for its vibrant business environment and its openness to innovation and technology. These factors contribute to the growth of the instant messaging advertising market in the country.

Underlying macroeconomic factors: The Bahraini economy is growing steadily, driven by sectors such as finance, tourism, and manufacturing. This economic growth creates a favorable environment for businesses to invest in advertising and marketing activities, including instant messaging advertising. Furthermore, the government of Bahrain has been actively promoting digital transformation and innovation, which further supports the development of the instant messaging advertising market. In conclusion, the Instant Messaging Advertising market in Bahrain is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing adoption of instant messaging platforms and the rise of personalized and targeted advertising, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.