E-mail Advertising - Bahrain

Bahrain

Highlights

Ad spending in the E-mail Advertising market in Bahrain is forecasted to reach US$4.39m by 2024.
The expected annual growth rate (CAGR 2024-2030) is 3.73%, leading to a projected market volume of US$5.47m by 2030.
When compared globally, the United States will lead in ad spending, reaching US$3.40bn in 2024.
The average ad spending per internet user in the E-mail Advertising market is projected to be US$2.99 in 2024.
Bahrain's advertising market is witnessing a surge in the utilization of E-mail Advertising as a cost-effective and targeted promotional tool.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Bahrain is experiencing significant growth due to several factors.

Customer preferences: Bahraini customers have shown a strong preference for email advertising as a way to receive promotional messages and stay informed about new products and services. This preference can be attributed to the convenience and personalization that email advertising offers. Customers appreciate the ability to receive targeted advertisements based on their interests and previous purchases, which enhances their overall shopping experience. Additionally, email advertising allows customers to easily access promotional offers and discounts, leading to increased sales and customer loyalty.

Trends in the market: One of the key trends in the Email Advertising market in Bahrain is the increasing use of mobile devices for accessing emails. With the rise in smartphone usage, more customers are checking their emails on their mobile devices, making it essential for advertisers to optimize their email campaigns for mobile screens. This trend has led to the development of responsive email templates that adapt to different screen sizes, ensuring a seamless viewing experience for customers. Advertisers are also leveraging mobile-specific features such as push notifications and location-based targeting to enhance the effectiveness of their email campaigns. Another trend in the market is the growing emphasis on personalization and segmentation in email advertising. Advertisers are recognizing the importance of delivering relevant content to customers based on their preferences and behaviors. By utilizing customer data and analytics, advertisers can tailor their email campaigns to specific customer segments, increasing the likelihood of engagement and conversion. Personalized emails that address customers by name and offer personalized recommendations have proven to be highly effective in driving customer engagement and generating sales.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region, which presents both opportunities and challenges for email advertisers. On one hand, the smaller population allows for more targeted and personalized email campaigns, as advertisers can focus on specific customer segments. On the other hand, the limited pool of potential customers means that advertisers need to constantly innovate and find new ways to reach and engage their target audience.

Underlying macroeconomic factors: The Email Advertising market in Bahrain is also influenced by various macroeconomic factors. The country has a strong and stable economy, which has contributed to increased consumer spending power. As a result, customers are more receptive to promotional offers and are more likely to make purchases based on email advertisements. Additionally, Bahrain has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread internet usage provides a fertile ground for email advertising, as advertisers can reach a large number of potential customers through this channel. In conclusion, the Email Advertising market in Bahrain is growing due to customer preferences for personalized and convenient advertising, as well as the increasing use of mobile devices for accessing emails. Advertisers are leveraging these trends by focusing on personalization, segmentation, and mobile optimization. The local special circumstances, such as the small population size, present both opportunities and challenges for email advertisers. The underlying macroeconomic factors, including a strong economy and high internet penetration rate, further support the growth of the Email Advertising market in Bahrain.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.