Fresh Vegetables - Namibia

Namibia

Highlights

Revenue in the Fresh Vegetables market amounts to US$208.60m in 2024. The market is expected to grow annually by 7.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$78.84 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 151.30m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 50.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Namibia has been experiencing minimal growth, influenced by factors such as limited agricultural infrastructure, seasonal fluctuations in supply, and fluctuating consumer preferences for diverse vegetable options.

Customer preferences: Consumers in Namibia's Fresh Vegetables Market are increasingly prioritizing healthy eating and sustainability, leading to a rising demand for organic and locally sourced produce. This trend is amplified by a younger demographic that values nutrition and is more health-conscious, often influenced by global wellness trends. Additionally, urbanization has fostered a preference for convenience, driving interest in pre-packaged and ready-to-cook vegetable options. Cultural shifts towards plant-based diets are further reshaping purchasing habits, encouraging greater exploration of diverse vegetable varieties.

Trends in the market: In Namibia, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and sustainability. This trend is particularly prominent among younger consumers who prioritize nutrition and are influenced by global wellness movements. Urbanization is also shaping preferences, leading to a demand for convenient pre-packaged and ready-to-cook options. Additionally, the cultural shift towards plant-based diets is encouraging consumers to explore a wider variety of vegetables, prompting industry stakeholders to adapt their offerings and marketing strategies to align with these evolving consumer preferences.

Local special circumstances: In Namibia, the Fresh Vegetables Market is shaped by its diverse climatic zones, allowing for a variety of crops to be cultivated. The cultural significance of traditional foods influences consumer preferences, creating a demand for indigenous vegetables alongside modern varieties. Additionally, government initiatives aimed at promoting local agriculture and food security encourage farmers to focus on sustainable practices. This unique backdrop fosters a growing awareness of nutritional value, motivating consumers to seek fresh, organic produce while supporting local economies.

Underlying macroeconomic factors: The Fresh Vegetables Market in Namibia is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and global market trends. The country's economic health, marked by fluctuating GDP growth and inflation rates, directly affects consumer purchasing power and demand for fresh produce. Additionally, government fiscal policies promoting local agriculture, such as subsidies and tax incentives, encourage investment in sustainable farming practices. Global demand for organic products also drives local producers to adapt and innovate, while supply chain challenges due to international trade policies can impact availability and prices of fresh vegetables, shaping consumer behavior and market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.