Fresh Vegetables - Hong Kong

Hong Kong

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.22bn in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$562.70 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 2.46bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 295.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Hong Kong is witnessing gradual growth, influenced by factors like evolving consumer preferences for healthy eating, seasonal availability of local produce, and competitive pricing, which impact overall market dynamics and purchasing behaviors.

Customer preferences: Consumers in Hong Kong's Fresh Vegetables Market are increasingly prioritizing organic and locally sourced produce, reflecting a growing awareness of health and sustainability. This shift is influenced by younger generations, who are more inclined to support eco-friendly practices and are willing to pay a premium for quality. Additionally, the rise of urban gardening and community-supported agriculture reflects a desire for fresh, unprocessed foods. As busy lifestyles continue, convenience in purchasing—such as online delivery services—further shapes consumer behavior, emphasizing a blend of quality and accessibility.

Trends in the market: In Hong Kong's Fresh Vegetables Market, there is a notable shift towards organic and locally sourced produce, driven by consumers' increasing awareness of health and environmental sustainability. Younger generations are leading this trend, prioritizing eco-friendly practices and demonstrating a willingness to invest in quality. Additionally, urban gardening and community-supported agriculture initiatives are gaining popularity, reflecting a desire for fresh, unprocessed foods. The convenience of online delivery services further influences purchasing behaviors, highlighting the importance of quality and accessibility for industry stakeholders aiming to adapt to evolving consumer preferences.

Local special circumstances: In Hong Kong's Fresh Vegetables Market, unique geographical factors such as limited arable land and a dense urban population drive the demand for vertical farming and innovative agricultural technologies. Culturally, the city’s rich culinary heritage fosters a preference for fresh, high-quality ingredients, compelling consumers to seek out local produce. Furthermore, regulatory support for sustainable farming practices enhances the appeal of organic options. These elements combine to create a dynamic market landscape where health-conscious consumers and eco-friendly initiatives thrive, differentiating Hong Kong from other regions.

Underlying macroeconomic factors: The Fresh Vegetables Market in Hong Kong is significantly shaped by macroeconomic factors such as urbanization, economic stability, and consumer spending power. As a highly urbanized region, the demand for fresh produce is heightened by a population that prioritizes quality and sustainability. Economic health indicators, such as GDP growth and employment rates, influence disposable income levels, affecting consumer choice towards premium and organic products. Additionally, fiscal policies that promote agricultural innovation and sustainability, coupled with global trends towards health consciousness, further stimulate local demand for fresh vegetables, positioning the market for robust growth amidst evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.