Bread & Cereal Products - Hong Kong

Revenue in the Bread & Bakery Products market amounts to US$3.86bn in 2024. The market is expected to grow annually by 4.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$515.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 1.12bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 135.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Hong Kong is experiencing minimal growth due to factors such as increasing health awareness, convenience of online services, and the presence of various sub-markets. These sub-markets, including Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products, have unique characteristics that influence the overall market's growth rate.

Customer preferences: As health and wellness become increasingly prioritized in Hong Kong, consumers are seeking convenient and nutritious options in the Bread & Cereal Products Market. This has resulted in a rise in demand for healthier and organic choices, with an emphasis on whole grains and plant-based alternatives. Additionally, there has been a growing interest in locally-sourced and sustainable options, reflecting a shift towards eco-friendly and conscious consumerism. These preferences are driven by a combination of cultural values, demographic shifts, and evolving lifestyle factors.

Trends in the market: In Hong Kong, there is a growing trend towards healthier bread and cereal products as consumers become more health-conscious. This trend is driven by the increasing prevalence of chronic diseases and a desire for more nutritious options. Industry stakeholders are responding by offering a wider range of whole grain, gluten-free, and organic options. Additionally, there is a rise in innovative products such as nutrient-dense breakfast cereals and high-fiber breads. This trend is expected to continue, with potential implications for the market including increased competition and a shift towards healthier product offerings.

Local special circumstances: In Hong Kong, the Bread & Cereal Products Market within The Food market is heavily influenced by the city's fast-paced lifestyle and high demand for convenience. With a large population living in small apartments, there is a growing trend towards single-serving and on-the-go options. Additionally, Hong Kong's culture of food appreciation and emphasis on quality ingredients has led to a market for premium and health-conscious bread and cereal products. The city's strict food safety regulations also play a significant role in shaping the market, ensuring high standards and consumer confidence.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Hong Kong is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. With a growing economy and high levels of disposable income, Hong Kong has a strong demand for bread and cereal products. Additionally, the government's efforts to promote healthy eating habits and the rising health consciousness among consumers are driving the demand for healthier and more nutritious bread and cereal options. Furthermore, the country's strategic location and open trade policies make it a key player in the global food market, allowing for a wide variety of imported bread and cereal products to enter the market and meet consumer demands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.