Fresh Vegetables - Bosnia and Herzegovina

Bosnia and Herzegovina

Highlights

Revenue in the Fresh Vegetables market amounts to US$446.40m in 2024. The market is expected to grow annually by 3.68% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$139.80 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 198.70m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 58.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Bosnia and Herzegovina is experiencing stagnant growth, influenced by factors like limited agricultural innovation, fluctuating consumer preferences, and competition from imported produce that affects local demand.

Customer preferences: Consumers in Bosnia and Herzegovina are increasingly prioritizing fresh, locally-sourced vegetables, reflecting a growing awareness of health and sustainability. This shift is driven by younger demographics who value organic produce and are influenced by global health trends. Additionally, urbanization is prompting a rise in demand for convenience, leading to an uptick in home delivery services for fresh vegetables. Traditional markets are also adapting, emphasizing fresh quality and local heritage to attract health-conscious shoppers seeking transparency in sourcing and production.

Trends in the market: In Bosnia and Herzegovina, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by increasing health consciousness among consumers, particularly younger demographics. This trend highlights a growing preference for transparency in sourcing, with shoppers favoring vendors who prioritize quality and sustainability. Urbanization is further influencing this market, as the demand for convenience rises, leading to the proliferation of home delivery services. For industry stakeholders, adapting to these trends is crucial for capturing market share and meeting the evolving preferences of health-focused consumers.

Local special circumstances: In Bosnia and Herzegovina, the Fresh Vegetables Market is shaped by its rich agricultural heritage and diverse climate, which allows for a variety of locally-grown produce. The cultural emphasis on traditional cuisine drives demand for fresh, high-quality vegetables, fostering a preference for organic options among consumers. Regulatory support for sustainable farming practices further enhances this trend. Additionally, urban areas are witnessing a rise in farmers' markets and community-supported agriculture, promoting local economies and direct-to-consumer sales, which reflect a commitment to freshness and sustainability.

Underlying macroeconomic factors: The Fresh Vegetables Market in Bosnia and Herzegovina is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and economic stability. The national economic health, characterized by modest growth and gradual recovery from past conflicts, impacts consumer purchasing power and demand for fresh produce. Favorable fiscal policies aimed at supporting local farmers and enhancing agricultural productivity further bolster market performance. Additionally, global trends towards health consciousness and sustainability are prompting an increase in organic vegetable consumption. The interplay of these factors shapes the local market dynamics, fostering resilience and growth in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.