Non-Alcoholic Drinks - Bosnia and Herzegovina

The Non-Alcoholic Drinks market in Bosnia and Herzegovina is experiencing steady growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Bosnia and Herzegovina, there is a growing trend towards healthier lifestyles and a focus on personal well-being. As a result, consumers are increasingly seeking non-alcoholic alternatives to traditional beverages. This shift in customer preferences has led to a rise in demand for non-alcoholic drinks such as flavored water, functional beverages, and natural fruit juices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Bosnia and Herzegovina is the increasing popularity of functional beverages. Consumers are looking for drinks that offer additional health benefits, such as enhanced energy, improved digestion, or immunity-boosting properties. This trend is driving the demand for functional drinks that contain ingredients like vitamins, minerals, and herbal extracts. Another trend in the market is the growing demand for natural and organic beverages. Consumers are becoming more conscious about the ingredients in their drinks and are opting for products that are free from artificial flavors, colors, and preservatives. This has led to an increase in the availability of natural fruit juices, herbal teas, and organic soft drinks in the market.

Local special circumstances: Bosnia and Herzegovina has a rich tradition of herbal medicine, and this has influenced the local non-alcoholic drinks market. Traditional herbal teas, made from locally sourced herbs and plants, are popular among consumers who value their medicinal properties. This has created a niche market for herbal teas, with a variety of blends and flavors available to cater to different health needs. Additionally, the country's diverse cultural heritage has also contributed to the non-alcoholic drinks market. Bosnia and Herzegovina is known for its strong coffee culture, and this has influenced the demand for non-alcoholic coffee alternatives. Coffee-flavored drinks, such as iced coffee and coffee-based energy drinks, are gaining popularity among consumers who want the taste of coffee without the caffeine content.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Bosnia and Herzegovina is also influenced by macroeconomic factors such as population growth, rising disposable incomes, and urbanization. As the population grows and urbanizes, there is an increased demand for convenience and ready-to-drink beverages. This has led to the expansion of the market for bottled water, carbonated soft drinks, and packaged fruit juices. Furthermore, the rising disposable incomes in the country have made non-alcoholic drinks more affordable and accessible to a larger consumer base. This has contributed to the overall growth of the market as consumers have more purchasing power to indulge in their preferred beverages. In conclusion, the Non-Alcoholic Drinks market in Bosnia and Herzegovina is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier options, functional beverages, natural and organic drinks, and coffee alternatives is driving the growth of the market. Additionally, the country's rich tradition of herbal medicine and strong coffee culture have also shaped the non-alcoholic drinks market. The increasing population, rising disposable incomes, and urbanization further contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.