Convenience Food - Bosnia and Herzegovina

Bosnia and Herzegovina

Highlights

Revenue in the Convenience Food market amounts to US$221.50m in 2024. The market is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$69.35 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 46.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 13.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Bosnia and Herzegovina is facing slow growth due to various factors such as changing consumer preferences, increasing competition, and economic challenges. The Ready-to-Eat Meals and Soups sub-markets are also impacted by the lack of innovation and limited product variety. The convenience offered by online food delivery services has not yet gained significant traction in the country, contributing to the negligible growth rate of the overall market.

Customer preferences: There has been a noticeable increase in the demand for convenient and ready-to-eat food options in Bosnia and Herzegovina, driven by the busy and fast-paced lifestyle of consumers. This trend is further fueled by the growing influence of Western culture and the increasing number of working individuals. As a result, there has been a rise in the consumption of convenience foods such as frozen meals, pre-packaged snacks, and instant noodles, reflecting a shift towards more time-efficient and hassle-free meal options.

Trends in the market: In Bosnia and Herzegovina, the Convenience Food Market within The Food market is experiencing a rise in demand for healthy and convenient options. This trend is driven by a growing awareness of the importance of balanced diets and busy lifestyles. As a result, food companies are introducing new products with lower fat, sugar, and salt content. Additionally, there is a shift towards plant-based and organic options. This trajectory is significant as it reflects changing consumer preferences and presents opportunities for industry stakeholders to innovate and meet evolving demands. However, it may also pose challenges for traditional convenience food companies and require them to adapt to new trends in order to remain competitive.

Local special circumstances: In Bosnia and Herzegovina, the Convenience Food Market is heavily influenced by the country's political and economic history. The market has seen a rise in demand for ready-to-eat meals and packaged snacks due to the busy lifestyles of its citizens. Additionally, the country's diverse cultural influences from both Eastern and Western Europe have led to a variety of convenience food options, such as burek and cevapi, catering to different tastes and preferences. Furthermore, the market is also influenced by strict regulations on food safety and labeling, ensuring high quality and transparency for consumers.

Underlying macroeconomic factors: The Convenience Food Market in Bosnia and Herzegovina is greatly influenced by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies. The growth of the market is also impacted by global economic trends such as changing consumer preferences and increasing demand for convenience food. Additionally, fiscal policies and investments in the food industry play a significant role in shaping the market's performance. The market is also affected by the country's population trends, including the rise of urbanization and the growing number of working individuals, which drive the demand for convenient and ready-to-eat food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.