Home & Laundry Care - Bosnia and Herzegovina

In 2024, the revenue in the Home & Laundry Care market in Bosnia and Herzegovina amounts to US$113.30m.
It is projected to grow annually by 0.78% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, with a market volume of US$60.18m in 2024.
When compared globally, United States generates the most revenue, reaching US$32bn in 2024.
In terms of per person revenues, in Bosnia and Herzegovina generates US$35.46 in 2024.
Additionally, online sales are expected to contribute 4.7% of the total revenue in the Home & Laundry Care market by 2024.
The demand for eco-friendly laundry detergents is increasing in Bosnia and Herzegovina, reflecting the country's growing awareness of environmental sustainability.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Bosnia and Herzegovina is witnessing mild growth, influenced by factors such as the increasing demand for effective cleaning solutions, greater consumer awareness of hygiene, and the rising trend of sustainable and eco-friendly products.

Customer preferences: Consumers in Bosnia and Herzegovina are increasingly prioritizing products that align with their values, leading to a preference for eco-friendly and sustainable home and laundry care solutions. This shift is fueled by heightened awareness of environmental issues, particularly among younger demographics who are more inclined to support brands that demonstrate social responsibility. Additionally, urbanization and busy lifestyles are driving demand for convenient, multi-functional cleaning products that save time while ensuring effective hygiene, reflecting changing household dynamics.

Trends in the market: In Bosnia and Herzegovina, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by consumers' increasing awareness of environmental issues. This trend is particularly prominent among younger demographics who favor brands that exhibit social responsibility. Furthermore, urbanization and fast-paced lifestyles are propelling the demand for convenient, multi-functional cleaning solutions that offer effective hygiene while saving time. These evolving consumer preferences are reshaping the market landscape, compelling industry stakeholders to innovate and adapt their product offerings to align with these values, ultimately influencing brand loyalty and market competitiveness.

Local special circumstances: In Bosnia and Herzegovina, the Home & Laundry Care market is uniquely influenced by its diverse cultural heritage and varying regional practices. The country's rich tradition of handwashing textiles affects consumer preferences for gentle, biodegradable detergents. Additionally, the mountainous geography creates challenges in logistics, prompting demand for concentrated, efficient cleaning products that require less packaging. Regulatory initiatives promoting sustainability further encourage brands to innovate, ensuring compliance while appealing to environmentally conscious consumers, ultimately shaping market dynamics and brand positioning.

Underlying macroeconomic factors: The Home & Laundry Care market in Bosnia and Herzegovina is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and inflation rates. The country's gradual economic recovery post-conflict has led to increased disposable income, enabling consumers to invest in higher-quality cleaning products. Additionally, global trends towards sustainability and eco-friendly products resonate with local consumer preferences, driving demand for biodegradable and concentrated detergents. Fiscal policies that promote green initiatives further support market growth, while supply chain challenges due to the country's geography impact pricing and product availability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.