Vegetables - Europe

Europe

Highlights

Revenue in the Vegetables market amounts to US$240.70bn in 2024. The market is expected to grow annually by 5.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$285.20 are generated in 2024.
In the Vegetables market, volume is expected to amount to 124.20bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 129.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in Europe is witnessing minimal growth, influenced by factors such as changing consumer preferences towards healthy eating, seasonal availability of fresh produce, and the rising demand for convenience in meal preparation, impacting overall consumption patterns.

Customer preferences: Consumers in Europe are increasingly prioritizing plant-based diets, reflecting a broader shift towards sustainable eating habits. This trend has spurred demand for organic and locally sourced vegetables, aligning with a growing awareness of environmental issues. Additionally, younger demographics are gravitating towards meal kits and ready-to-cook vegetable options, valuing convenience without sacrificing health. The rise of social media has also influenced vegetable consumption, as visually appealing dishes are shared, encouraging adventurous eating and the exploration of diverse cuisines.

Trends in the market: In Europe, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers’ increasing focus on sustainability and health. There is a notable rise in the popularity of plant-based diets, particularly among younger generations who appreciate the environmental benefits and culinary variety. Additionally, meal kits and ready-to-cook vegetable options are becoming staples for those seeking convenience. As social media amplifies visually appealing vegetable dishes, it encourages diverse culinary experimentation, prompting industry stakeholders to innovate in product offerings and marketing strategies to align with these evolving consumer preferences.

Local special circumstances: In Europe, the Vegetables Market is uniquely influenced by diverse climatic conditions and rich agricultural traditions, which vary significantly across regions. Countries like Italy and Spain benefit from favorable weather for growing a wide variety of vegetables, fostering a culture of fresh produce consumption. Additionally, stringent EU regulations on pesticide use and organic farming practices shape market dynamics, pushing consumers towards healthier options. Cultural emphasis on Mediterranean diets promotes vegetable-based meals, while local farmers' markets enhance community engagement and support for sustainable agriculture, further driving demand for organic produce.

Underlying macroeconomic factors: The Vegetables Market in Europe is significantly shaped by macroeconomic factors such as consumer spending patterns, agricultural subsidies, and international trade dynamics. Economic growth in key markets leads to increased disposable incomes, boosting demand for fresh and organic vegetables. Conversely, economic downturns can constrain budgets, prompting shifts towards cheaper alternatives. Additionally, EU fiscal policies aimed at supporting sustainable farming practices and enhancing food security further influence market trends. Trade agreements and tariffs impact the import and export of vegetables, affecting price stability and availability. Lastly, rising global concerns about food sustainability and health consciousness drive a shift towards locally sourced and organic vegetable options, reinforcing market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.