Sweeteners - Europe | Statista Market Forecast

The Sweeteners Market in Europe is witnessing minimal growth, influenced by factors like consumer demand for healthier options, increasing use of artificial sweeteners, and the convenience of online shopping for sweeteners.

Customer preferences: The growing demand for organic and natural food products in Europe has led to an increase in sales of natural sweeteners such as stevia and honey. This trend is driven by a shift towards healthier and more sustainable lifestyles, with consumers becoming more conscious of the ingredients in their food. Additionally, the rise in vegan and plant-based diets has also contributed to the popularity of natural sweeteners, as they are perceived as a healthier alternative to artificial sweeteners.

Trends in the market: In Europe, there is a growing demand for natural and organic sweeteners as consumers become more health-conscious and opt for cleaner label products. This trend is expected to continue, with a projected growth of the natural sweeteners market by 5.6% from 2020 to 2025. In addition, there is a rise in the use of alternative sweeteners, such as stevia and monk fruit, due to their low-calorie and natural properties. This shift towards healthier sweeteners is driven by the increasing prevalence of obesity and diabetes, leading to a greater focus on sugar reduction in food products. These trends present opportunities for industry players to expand their product portfolios and cater to the evolving consumer preferences.

Local special circumstances: In Europe, the Spreads & Sweeteners Market is heavily influenced by the region's diverse food culture and strict regulations on food labeling and ingredients. This has led to a rise in demand for natural and organic sweeteners, as well as alternative sweeteners such as stevia. Additionally, the presence of large multinational food companies has also played a role in shaping the market. In countries like Germany and France, there is a strong preference for locally produced and artisanal spreads, while in the UK, the market is dominated by the popularity of spreads with added functional ingredients like protein or probiotics. The region's growing health consciousness and interest in sustainable and ethical food production also drive consumer preferences in the Spreads & Sweeteners Market.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as consumer preferences, government policies, and global economic trends. Countries with a strong demand for healthier food options and favorable government regulations for food labeling and safety are experiencing faster market growth compared to regions with stricter regulations and limited consumer awareness. Additionally, the increasing focus on health and wellness and the rise in disposable income in emerging economies are driving the demand for natural sweeteners and low-calorie spreads, creating growth opportunities for the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.